Xavier Barbé

LUXOTTICA GROUP (Port Washington, NY)
Luxottica Group is the world’s leading designer, manufacturer and distributor of prescription frames and sunglasses in the premium and luxury segments

Assistant Brand Manager
(Polo Ralph Lauren, Puma, Anne Klein, Adrienne Vittadini, Brooks Brother, Club Monaco)

• Developed Point of Sale materials including counter cards, banners, catalogues working with the Product team and the graphic designer
• Managed photography of the new collections on a regular basis
• Created training tools and presentations for the sales force
• Developed brochures for the customers
• Written and sent communications to the sales force
• Managed sample stock and handled requests for PR and Advertising purposes
• Prepared PowerPoint presentations for the headquarters, including market data analyses and sales results

SCIENCES-U FORMATION (Paris, France)
Provider of professional development courses and training in Management, Real Estate, Security-Safety-Mediation and Computer Science for managers in companies

Assistant Marketing Manager
(Generated €3.5 million of revenues from a €200,000 marketing budget)

• Designed customer acquisition strategy for training and development programs. Implemented marketing actions including emailing campaigns, routing of documentation, and registering the company on specialized search engines on the web
• Led a 5 person cross-functional team in the development and realization of the new 2007 catalogue. Targeted over 20,000 companies
• Significantly contributed to the 2007 catalogue by selecting a new visual identity for each field of expertise, and writing pitch, catch phrases and promotional texts
• Acted as liaison with the advertising agency for the creation of print communication tools and also with a direct marketing service provider for emailing campaigns
• Analyzed the competitive environment and determined the prices of 250 training programs for 2007, resulting in a higher positioning through a 5% increase in prices

EMI MUSIC GERMANY (Cologne, Germany)

Controlling Assistant(Management Accounting)
• Controlled sales levels, marketing expenses, and reviewed monthly sales forecasts with the marketing departments. Advised on corrective actions
• Established product income statement according to marketing budget and manufacturing costs to evaluate every release’s profitability
• Measured and analyzed record labels’ financial results in order to prepare the monthly financial reporting documents to top management

FNAC MONTPARNASSE (Paris, France)
Leading retailer of cultural and leisure products in France, Belgium, Spain, Portugal

Sales Assistant (in the MP3 & Audio portable department)

• Collaborated with sales team in the launch of new products (Archos, iPod, portable multimedia products) resulting in a sales growth of 15% vs. previous year
• Performed sales pitches and product presentations which turned prospects into clients through understanding and meeting customers wants and needs
• Enhanced customer loyalty by promoting guarantees programs and after-sales service