Pierre Hervé Rème

Manage research and analyze competitive landscape, internal operations, go-to-market strategic planning and launch prioritization for the UK-based business division, and deliver action plans to maximize shareholder value.

Key Contributions:
• Accountable for the review of all processes, tools, strategies and operations of the UK-based office in order to identify areas of improvement
• Identify sectors that can be serviced and deliver action plan and innovation accordingly, on time, within resource and budget constraints
• Support Global development strategy and set the direction for UK corporate development to increase value to customers and teams, as well as client retention and growth
• Manage market and consumer intelligence to shape new market penetration strategy
• Increase the effectiveness and efficiency of data gathering and analysis and accountable for the automation of successful deliverables into standard processes

Oversaw traffic quality policy on US, shared and emerging marketplaces, with thousands of publishers and millions of pages supporting commercial ads. Accountable for the creation, development, implementation and communication of partner policy and standards, and risk mitigation processes for each and every advertising implementation across Yahoo!’s properties, and the wider Ad Network. Designed and implemented processes to launch/communicate network quality guidelines. Member of the Marketplace Integrity Team, reviewing largest proposed partnerships. Collaborated with Legal, Business Development, Partner Teams, Marketing, Corporate Communication, Sales, Product and Engineering as well as with large publishers, advertisers and networks on implementation strategies and emerging publisher platforms and traffic quality tools.

• Communicated partner policy through internal/external facing guidelines, partner contracts, TOS and mailing, for 5 product lines and more than 10 implementation types strengthening the company’s intellectual properties, improving brand presence, increasing company’s risk mitigation and traffic quality, as well as advertiser/user protection
• Designed/built/launched a Web-based resource center to ensure successful communication of all Yahoo! guidelines and policies worldwide
• Developed and launched an interactive worldwide guideline-comparison matrix to support internal teams with international regulations and legislations, as well as a dynamic escalation tracking tool to better determine guideline needs across implementations and markets
• Developed and shared policy standards for new/emerging product taxonomies through training documents and daily presentations in order to help teams build and train classifiers
• Collaborated with third-party specialized content/tool providers (Facebook, Mozilla, Phoenix, etc) leveraging Yahoo!’s extensive reach and range of products to create highly secured co-branded sites, applications and tools

Worked closely with Network Quality, Legal, Global Product Management, Customer Solutions, Training, Sales, Marketing and departments in 24 International markets to support the ongoing development, evolution and communication of advertising guidelines for existing markets and to aid development of editorial policies for new markets. Developed policies to ensure the relevance and overall quality of Yahoo! Search Marketing’s business, and examined guidelines when they came into question. Continuously evaluated quality processes in all markets and replicated best investigation practices in International markets as appropriate. Involved in providing both internal and external presentations on policy standards and risk-mitigation processes to ensure a broad understanding of their intent and requirements.

Key Contributions:
• Developed editorial policies, product guidelines, and quality processes globally and determined best practices and strategy to effectively and efficiently develop and implement policy changes in existing and new markets
• Built consensus on relevance decisions and upheld guidelines. Gained trust from 32 countries by creating and enforcing international quality decisions and handling high-level escalations to drive revenue
• Chaired 9 International Editorial Boards supervising quality investigations, and partnered with Market Development teams to implement the rollout of ad quality policies, sensitivity filters enhancement, and risk mitigation processes
• Collaborated with Global Product Management to inform Technology on traffic quality and policy issues to improve new internal systems security and safe workflow submission mechanisms to help scale the business
• Collaborated with training teams and reviewed training materials for all advertising guidelines and policies and their application
• Successfully set local ad-quality policy standards as a core member of the New Market Launch teams
• Developed and delivered presentations to external clients and internal departments, on guidelines philosophy and organization
• Designed, built and managed an International web-based resource center as a resource for all Yahoos worldwide to enhance the way Yahoo! communicate/educate on policies internally

Resolved UK, French and Spanish marketplace complaints for internal and external constituents and audited European Editorial Quality teams. Worked with in-market senior management to set listing quality objectives, and oversaw efforts required to achieve those goals. Lead multiple Global Content Quality initiatives, with responsibility for their rollout, operation and ultimate success. Worked with multiple constituents (including Global Product Management, and International Customer and Content Solutions) as a member of cross-functional project teams. Participated in the development and testing of new products, assessed listing quality impact, and supported research and analysis.

Key Contributions:
• Enforced editorial quality and productivity. Collaborated with the Sr. Managing Editor in reviewing, updating and implementing guidelines. Managed, analyzed and optimized editorial datasets for the FR market, while developing new datasets to support new market and product launches
• Performed quality assurance audits of Editorial staff through the analysis of online listings and internal work reviews.
• Worked with senior in-market management teams, external clients and agencies, to align creative efforts, meet and optimize advertiser campaigns and drive revenues
• Selected to spend 2 months providing onsite training and support to UK and French Editorial and Customer Service staff in Dublin (IE). Facilitated training on all internal/external systems and sensitivity filtering datasets to ensure successful launch of brand new European Customer Solution Center and smooth operational transition.
• Performed coaching and training of editors/CSRs to improve the performance of their job function