Guillaume Jamet

Direction and Management of the North American operations of this $40 million global apparel company.

Functions include :
- Strategic planning.
- Development of retail business through selected high-end distribution channels and independent stores.
- Creating successful partnership development with major "image" retailers : Barneys, J.Crew Men's Shop.
- Supervision of sales team for US and Canada.
- Supervision and operation of flagship US store.
- Marketing of the brand through selected partnership with artist and opinion leaders.

Initiated the implantation and development of the brand in North America through the opening of the US division. Lead the implementation of supply chain and distribution systems, customer service policies and company operations.

Successfully positioned the brand in the better apparel market with a strong name recognition and customer loyalty through strategic retail planning as well as press partnerships and editorials.

"Le Groupe Zannier est l’acteur leader, au niveau mondial, de la mode enfantine, avec 20 marques développées en propre ou pour certaines sous licence. Depuis plus de quarante ans (1962), le Groupe a affirmé son positionnement avec une croissance interne soutenue et en réalisant d’importantes opérations d’acquisition. Il détient aujourd’hui un portefeuille de marques qui lui permet de couvrir tous les segments du marché de la mode enfantine et de s’affirmer progressivement avec trois marques sur le marché de la mode adulte."

Absorba, Alphabet, Beckaro, Bill Tornade*, Catimini*, Chipie*, Confetti, Floriane*, IKKS*, Jean Bourget*, Kenzo*, Kid cool, Kookai, Levi's, lili Gaufrette*, Little Marc (Marc Jacobs)*, Oxbow, 3 pommes*.

* Distribue aux USA.

In charge of product placement (Advertising in motion pictures) for corporate clients such as Orangina, Chanel, Ford, Technomarine, Ebel, Lancel.

Acted as a liaison between producers and corporate clients to facilitate communication between artistic needs and advertising opportunities.

Participated in scripts re-writing, placement negotiations as well as assisted prop master on set to insure maximum visibility of products while keeping artistic integrity.

Worked on large French productions as well international productions shot in France.