William Ekeroth

William Ekeroth

Owner, President, Axxis Sports and Entertainment

Currently employed at Axxis Sports and Entertainment



    As the creator of some of the biggest party events in the world of sports, Axxis Sports and Entertainment President William Ekeroth has led a successful career in event production and marketing. Mr. Ekeroth had the privilege of training under John Morris, one of the four producers of the Woodstock festival. William Ekeroth learned many tricks of the trade and soon went to work producing major events. After relocating to Dallas, he became responsible for the creation of the Pepsi Starfest amphitheater, Pepsi Co.'s answer to the Coca-Cola Complex. During this time, Mr. Ekeroth produced many major concerts with acts such as Prince, Sting, Chicago, The Rolling Stones, Duran Duran, Metallica and Michael Jackson. From 1993 onward, William Ekeroth began handling marketing for major players in the National Basketball Association and the National Football League, including many Dallas Cowboys. Mr. Ekeroth has worked with Donald Driver since he was an NFL rookie and has handled all of Shaquille O'Neal's event marketing for the last 10 years. Other sports greats with whom William Ekeroth has worked include John Daly, Tony Dorsett, Ed "Too Tall" Jones, Randy White, Darren Woodson, Antonio Freeman, Ed McCaffrey, Charles Haley, Drew Pearson, Tony Hill, Bill Bates, and Deion Sanders. William Ekeroth's marketing company, Axxis Sports and Entertainment, has handled the production and marketing of some of the largest parties in the country. In 2004, Mr. Ekeroth created the "Leather and Laces" party, the largest Super Bowl party in the nation, with over 3,000 guests. The Saturday Night Spectacular, also produced by Axxis, was inaugurated in 2007, with John Travolta as the Host and many Hollywood A-listers counted among the guests. William Ekeroth also produced a large event at the Trump Taj Mahal with Donald and Marla Trump in 1995, and other events he has marketed include the White Hot Heat Championship Party and the John Daly Texas Celebrity Shootout.



Owner, President

At Axxis Sports and Entertainment

From 1988 to Present


  • Entertainment
  • Sports