Vidar Brekke
Business Manager - Open Audience Manager
Entrepreneur with a passion for technology, marketing and social media.
In my past I've had lead roles boutique interactive marketing agencies (Kurani Interactive), been a Strategist at large agencies (Ogilvy) and driven change at big corporations (JPMorgan) and brought disruptive online advertising technologies to market (Linkstorm). I'm also an innovator in my own right, and has filed or co-authored several patents with respect to marketing technology.
Always looking to move to the next frontier where everybody else are stuck in the past.
Interested in new business opportunities, joint ventures and straight up social technology strategy and development work.
My latest venture: www.openaudiencemanager.com
8 contacts2007 - 2008# Created an in-house creative agency for serving clients directly, acting as creative director.
# P&L responsibility for all marketing, tradeshows PR and internal agency/creative functions.
# Helped re-define product requirements for our ad technology
# Produced an art-directed company website redesign
# Sales support through collateral production and sales call participation.
# Maintains company blog, ghostwrites executive communications.
# Key architect behind the company’s “Coke Tag”, a social media application developed for Coca-Cola.
2006 - 2007# Day-to-day business management, including sales, marketing & business development.
# Client strategy, branding, positioning, incl. art direction and copy.
# Production management, from information architecture to identifying front and back-end technology best suited to meet project goals.
# Advising clients on tactical programs including email marketing, PPC and SEO.
2002 - 2005# Responsible for global marketing strategy for a $1BN unit of the bank, including branding, positioning and messaging across 20+ products
# Transformed marketing department from a reactive support function to a proactive & strategic business partner
# Managed production & implementation of collateral, direct marketing, events, email/web/interactive, channel development, co-marketing, PR and advertising
# Managed customer satisfaction programs, including analysis and C-level presentation of findings.
2001 - 2002Icemedia USA was a teen-focused viral-marketing agency with a proprietary advertising format. Despite great interest from leading US advertisers, the US operation took a fatal blow due to the events of 9/11, 2001, only weeks after opening its downtown Manhattan offices.
The Dutch parent company, Icemedia B.V. (icemedia.nl), is still going strong, covering the European continent with it's services.
2000 - 2001Broadserve was a US-Israeli online video pioneer offering an integrated platform for both one and two-way communications.
# Responsible for marketing and competitive intelligence/market strategy
# Managed ad agency and external vendors, including usability & testing labs
1998 - 2000# Brand Strategist for IBM, IBM Global Services & Lotus accounts
# Provided customer and market insights to clients, creative, account & media executives
# Helped develop communication strategies for award-winning global
campaigns for IBM
# Managed and conducted focus groups and one-on-one research interviews