Toni Louw

A scholar and athlete, born in Northern Rhodesia (now Zambia), Toni began as a personal improvement counselor, later launching a successful career in sales and marketing in the publishing business. It was then that he firrst became enamored with the idea of helping business professionals excel through applied versus theoretical performance improvement. The opportunity then to move from Africa’s bushveld to the concrete jungle of New York was a challenge that Toni couldn’t resist. Within his first five years in the United States as a partner in a training firm, he had acquired a formidable list of national and international clients, 50 of whom rank among the Fortune 100.

In 1984, Toni founded Louws Management Corporation, specializing in two performance improvement arenas. The first focused on researching, developing and piloting workshops to train
people to exponentially improve their Persuasive Public Speaking, Presentation, Meeting Management and Communications Skills.

Immediately after the economic crash of 1987 Toni saw a need for specialized training for Louws Management’s Agency clients, so he designed what is now considered a hallmark in the industry – the New Business Development Program.

Of equal importance to both prospective account pitches and current client relationships, Toni developed an industry exclusive training workshop and set of principles on How to Sell Creative Ideas, Work and Strategy. Due to its incredibly unique and exclusive nature, this training is sought after as far afield as Australia and Hong Kong.

To date Toni has collectively counseled over 450 Advertising, promotions, Direct, Interactive and Public Relations agencies worldwide.

Louw’s Management Website
http://www.louwsmanagement.com

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