Tom Beggs
Survey Research Consultant, Stat One Research/ NMI
Serve marketers in a wide range of industries with research based solutions to marketing issues, problems, and opportunities. Help clients in placing the "voice of the customer" exactly where it belongs - at the center of everything they do.
Why should I be added to your list of preferred research suppliers?
1) More cost effective 2) Better deliverables 3) Fully knowledgable/ accountable in every facet of your project. I could go on and talk about my full service research capabilities, 15 years in the business, Fortune 500 clients, great references, and client side experience that enables me to see things as you do. All of these things are important, but allow me to offer a quick example of how I'll outperform your current vendor(s). Consider my telephone/ online focus groups. When the study parameters allow for this methodology, the benefits are very attractive: better recruiting, faster turnaround, unmatched convenience, etc. - all at sometimes half the cost of traditional focus groups. In today’s business environment, that last point is key. Please visit one of the websites and call me at any time for preferable options in all of your research engagements.
Provide industry and custom research services for dozens of ad agencies, public relations firms, research companies, publishers, and end users in the U.S. and abroad, ranging from start ups to Fortune 500 companies. Design and implement business-to-business and consumer studies to address marketing issues, problems, and opportunities.
• Deliver consistently high ROI on quantitative and qualitative projects. Have built relationships with repeat customers across a wide range of industries for over a decade.
• Launched first of its kind research publication for Atlanta’s largest ad agencies and PR firms. Profitable within the first year (2003).
• Stat One’s unique and exceptional services and studies have been profiled in the Wall Street Journal, Inc. Magazine, Catalyst, Atlanta Business Chronicle and Inc’s book 301 Great Ideas for Selling Smarter.
2004 - 2007Joined to gain valuable client side experience. Primary responsibilities were focused on the front end of the new product research process. Managed a range of projects from research planning to presentation of results and delivery of reports. Moderated new product internal brainstorming groups.
• Maintained solid record of client satisfaction across multiple divisions of the company. Took significant initiative to learn the industry, new media technologies, online applications, and consumer trends related to media. Invested hundreds of hours in expert ideation sessions, consumer focus groups, usability tests, etc. Frequently called upon by senior level NPG management for insights based on this extensive research.
• Submitted new product idea "The Ad Network" to management. This was ultimately launched as veryfunnyads.com, one of a handful of new services brought to market by Turner in 2006 and written up in the Wall Street Journal. Veryfunnyads.com was cited by Jeff Bewkes of Time Warner as an example of creativity at Turner.
