Sylvie Crampes

>Successful first US flagship store opening. Increased sales by 25% year to date
>Managing a team of 8 sale associates and stock manager (hiring, training, evaluation, incentives)
>Supervising store daily operations, directing external contractors, Accountant, Lawyer, Architect
>Reporting weekly and monthly quantitative and qualitative analysis to Paris corporate office
>Coordinating new collections implementation with corporate Logistics, Merchandising, Production
>Implementing sales tools and best customer service practices to reach monthly objectives
>Organizing store events (Fashion Night Out, Store anniversary, Clientelling programs, Team events)

>Pre-launch: warehouse/shipping set up and staff training, website back office and warehouse software integration, customer service/call center creation and training, reporting tools development
>Post-launch: inventory management optimization, customer issues/returns handling, Google Analytics sales/traffic analysis, first e-marketing Valentine’s day campaign development and launch

>Responsible for the US business operations: increased sales and customer database by 20%
>Reported monthly performance and business development activities directly to CEO
>Set up third-party warehouse, developed logistics model, coordinated shipments from France
>Directed analysis to optimize pricing structure, discontinue unprofitable product, negotiate costs
>Supervised customer service staff, warehouse manager and 12 independent sales representatives
>Implemented promotional programs to drive sales through 380 specialty and department stores
>Developed marketing and communication / PR tools: catalog, POS, press release, social media
>Coordinated 10 events and trade shows per year with showrooms in LA, NY, Atlanta, Paris
>Trained sales representatives, major department store sales teams and specialty stores managers

>Supported the integration and the repositioning of Indola, acquired from Alberto Culver in 2004
>Re-launched 90 Hair Care and Styling SKUs under one new strategic umbrella Brand
>Led cost analysis programs, leading to a 20% cost reduction
>Successfully developed and launched 4 new line extensions per year: concept development, cost analysis, sales forecasts, P&L projections, internal approval meetings, and project coordination with R&D, Packaging, Purchasing, Logistics, Legal departments and Countries’ Marketing Teams