Stephane Johnson

Online Marketing Analyst looking for an Online Marketing Manager position.

ADP Dealer Services is bringing marketing and computer solutions to manage vehicle dealerships that we serve worldwide (25000). Our business unit is acting as an agency and we are focusing on the
dealer's customer acquisition by building websites, microsites, managing Direct Mail, Email, Social Media SEO and PPC campaigns.
In this environment, I am managing the bilingual aspects for our dealers. As the only French asset in this matter, I have the chance to have a broader view and am able to build bridges between PPC, SEO and Analytics whenever possible. In this perspective, the analytics aspect is mainly used to optimize campaigns rather than for reporting purposes only.