Mustafa Stefan Dill
Web Editor, Internet Broadcasting
I am here for general networking and to learn more about new media/new journalism practices in France and elsewhere in Europe.
With nine years experience in mainstream news media -- first in radio, then web and social media for both print and television -- I was an early advocate and practitioner for applying social media techniques to mainstream journalism. I have lectured on online journalism and social change at the Indian Institute of Journalism and New Media, Bangalore, India and has been featured in Online Journalism Review, The Media Center's Morph blog, J-New Voices, motherpie.typepad.com, and participated as a panelist in a national web seminar by the American Press Institute.
I share PR, social media and new media strategies for these areas of interest at http://newmedianewmexico.blogspot.com/ The blog also follows the Islamosphere at large, new media/new journalism developments in south Asia and the Middle East/North Africa and explores new theoretical frameworks for journalism pedagogy and newsroom training.
In late August 2010, I founded Ummah Relations, a full service business consulting, PR and social/new media advisory firm, specializing in – but not limited to – helping Muslim institutions, other interfaith organizations, and NGOs working with Islamic affairs clarify their message and maximize their social media reach and performance.
While our practice is open to all kinds of businesses, it is a particular mission for Ummah Relations to bring its specialized experience and understanding to the problems facing Muslim organizations in their relationship to the public sphere.
The perception of Muslims by the general public and the media has never been more at odds with the diverse reality and experience of Muslims across the globe and particularly in the U.S. But Muslims as individuals and as organizations must take some of the responsibility and improve their communications efforts and abilities with their non-Muslim neighbors, communities and associates.
27 contactsUmmah Relations is a full service business consulting, PR and social/new media advisory firm, specializing in – but not limited to – helping Muslim institutions, other interfaith organizations, and NGOs working with Islamic affairs clarify their message and maximize their social media reach and performance.
2007 - 2010Responsible for timely, robust, engaging local news coverage, including writing and editing news stories, posting videos, engaging and integrating social media techniques, managing community platforms, etc.
Coach reporters, assignment editors and producers in delivering real-time assets to the station as possible and in best practices for Twitter, Facebook and other new media and social media techniques. Facebook fan base now leads significantly over competing stations in the market, despite a much later launch.
Oversee monitoring and integration of user-generated content from the station's community platform, ULocal.
Work with other departments to accomplish productive cross-promotion, successful convergence projects; seeking out innovative, distinctive ways to present information that will distinguish the site.
New Mexico Broadcasters Association, 1st place - Best Web Site - KOAT.com, 2007, 2008, 2009
2003 - 2007Responsible for editing and updating the Santa Fe New Mexican web sites throughout the day with breaking and developing news from a variety of wire and other sources (approximately 20 to 30 stories daily). Oversaw implementation of a reader commenting system, at one of the first newspapers in the nation to do so; approved and moderated up to 300 reader comments daily. Researched and wrote original supplementary content, such as resource guides, internal and external links, etc. Assigned and oversaw multimedia projects (video and audio) when possible. Supervised and provided editorial guidance for three part time night production employees; coordinated with the print edition on upcoming stories, features, special sections, etc.
Developed other content sources, gaining national attention for the site's commitment to participatory journalism. Developed and implemented theories in the participatory journalism field, documented in the New Media in New Mexico blog, above.
Related professional accomplishments include:
· Lecture on online journalism and social change, Indian Institute of Journalism and New Media, Bangalore, India, August 2006
· Featured panelist in national web seminar by the American Press Institute
· Online profiles at Online Journalism Review, The Media Center's Morph blog, J-New Voices, and http://motherpie.typepad.com/
· A near-tripling in various site traffic statistics over the past two years
· First Place - Best Newspaper Site for New Mexico, 2003, 2004, 2005 , Associated Press Managing Editors
· First Place - Best Newspaper Site for New Mexico, 2003, 2005, New Mexico Press Association
· First newspaper site in the state to implement podcasting, RSS feeds, and Wireless Application Protocol