Roy Whitaker
Vice President of Business Development, Kingfisher Healthcare
I have 18 Years of small business experience doing what's right for my clients, leaning on the experts and looking for a better way. "REAL" small business, the kind that really drive our economy: tradesmen and professionals, entrepreneurs and business owners. Innovators and hard workers that make it happen for themselves every day.
Experience: CFO of a now public medical publishing company, founder and president of a pioneering direct marketing company that divested two business units, and now focused on small business consulting.
Goals: Our goal at Consilium Advisory Group is to change the business services paradigm by positioning every business service as a Subject Matter Expert and Adviser to the business owner. Business owners no longer have to vet out the "right" solution. We present the options, without the business owner getting all the different sales pitches. We deliver immediate value and guarantee complete satisfaction. We typically are able to show efficiencies of at least twice our fee.
8 contacts2006 - 2008Vice President of Business Development at a European based medical device company providing leadership for process development and the go-to-market plan. Responsible for developing and implementing the marketing plan, sales plan, go-to-marketing plan, brand and product positioning as well as cross-functional team build out.
• Initial focus on viral marketing and social media with use of customers as advocates and public relations.
o Developed customer experience models and customer relationship models that drove a nearly 100% compliance for project objectives (Web 2.0, digital media).
• Secondary focus on distributors and channel sales opportunities.
o Drove a compressed research schedule to recognize and develop strategic relationships with core distributors and resellers including the largest online supplier, charging viral expansion and organic demand and growth.
• Tertiary focus on individual practitioners in the holistic medicine arena.
o Use of traditional marketing and sales tools (reps, trade shows, and advertising) to reach holistic practitioners and educate them on both the device technology and the business opportunity.
2004 - 2006Senior Managing Director at a leading consulting company providing guidance to IT, medical, healthcare, law, accounting, consulting, private equity, venture capital, and advisory firms. Responsible for cultivating strategic business alliances to generate new business, guiding new product launch initiatives, driving business development, and process improvement; assist clients in designing and improving revenue engines for existing and start-up companies. Perform core process analysis and develop improvement plans aligned with business goals.
• Generated exposure to 1000+ prospects as the organizations endorsed business development expert in ten months through development of relationships with professional organizations.
o These efforts brought in the largest contract relationships the company had seen.
• Initiated and developed relationships with organizations that support professional service firms.
o An educational agenda was promoted through trade organizations to provide training to members by RavenHouse consultants.
• Developed a client roster that expanded breadth of the company’s expertise
o Business development of a medical technology startup for the diagnosis and treatment of Alzheimer’s and Parkinson’s
