Robert Cole
Founder, RockCheetah
I navigate the perilous seas between the continents of marketing, distribution and operations to help travel industry clients innovate, simplify and profit.
Offering extensive global travel industry experience, I have had success serving as a change catalyst and strategic innovator with both large mature firms and small startups.
My keen area of interest is profitably developing and implementing industry leading best practices.
RockCheetah, by design, is as a highly responsive and flexible management advisory services organization focused on developing next generation e-commerce processes, global content, integrated marketing, seamless distribution and results oriented processes for the travel industry.
2005 - 2008Provided leadership over 75 member team tasked with contracting, product operations and relationship management over global hotel, car rental & feature suppliers for major North American Tour Operator. Supported United, Southwest, Spirit, Midwest, Continental (UK) and Funjet vacation brands.
2000 - 2004Member of initial management team responsible for creating and patenting the first real-time dynamic packaging technology for the travel industry. Responsible for strategic planning, business development, account management, product requirements planning and productivity analysis for hotel and car.
1999 - 2000Created, implemented and provided leadership for Budget Group's electronic distribution strategy for Budget Rent a Car. Developed industry-first direct interfaces with priceline.com, Southwest Airlines and EuropCar. Oversaw Global Distribution Systems generating 60% of firm's reservation volume.
1996 - 1999Responsible for strategic planning efforts, development of new technologies and expansion of hospitality related content. Held responsibility for bottom-line profitability of Sabre's Hotel Program, generating $2.7 Billion in booking volume and $55 million in annual revenue.