Ric McLaughlin

Website featuring strategy and ‘how to’ articles for professional website managers

Challenge: Present engaging articles in a conversational style for challenging topics including project management, Internet marketing, content management, hosting, and web development.

Action: Developed website on LAMP (PHP) using WordPress. Wrote and edited website articles.

Results: Over 20 in depth articles in 5 major article series.

$160M newly-merged systems management and website analytics company

Challenge: Rebuild the WebTrends and NetIQ websites. Build business-critical Internet marketing capabilities. Transform two poorly performing web groups of 32 across 4 locations into an effective team.

Action: Created a strategic plan including project roadmap, staffing plan, and website operations & process improvements. Fielded new website architecture using ASP/VB/SQL Server with MSMQ based systems integration capability. Directed 5 major website projects including content management, e-commerce, online training, customer support and partner portal. Directed Internet marketing system development including campaign management, email marketing and customer data warehouse.

Results:
· 100% of projects delivered on time and within budget
· netiq.com availability went from daily crashes to 99.99% up time
· Registered website users rose from 0 to 375,000
· Sales leads rose from 900 to 27,000 per quarter

$3.5M computer systems manufacturer acquired by Via Technologies

Challenge: Develop configure-to-order computer systems e-commerce website on a shoestring budget. Lay down business systems infrastructure to support business growth.

Action: Architected and managed rewrite of e-commerce website using ASP/VB/SQL Server. Managed build-to-order manufacturing ERP system and hosting implementations and operations.

Results: Via Technologies acquired iDOT.com expressly for the IT group developed website.

$9.5M enterprise web portal software startup company acquired by i2

Challenge: Build a professional website development consulting practice out of a group of junior developers. Engage prospects during sales process. Deliver large websites projects with immature tools.

Action: Presented client-tailored solutions architecture to over 40 prospects. Developed “The SMART Way” an agile consulting project methodology with estimation model. Expedited a staff ranking system to focus staff budgeting, retention & reduction. Staffed & organized 6 web development-consulting teams.

Results:
· Consulting revenue jumped from $600K to $7.2M per year
· Staff expanded over 500% to 56 consultants
· Completed over 20 successful projects (over 140,000 consulting hours in total)
· 100% of clients, including Compaq, Ziff-Davis, and Apple, gave positive references

1991 — 1995 (4 years)

$90M software company, developer of the ACT! contact management products

Challenge: Deliver Mac/Windows cross platform technologies for ACT! product family.

Action: Managed development of the database API, automation API, product localization using C/C++ and software configuration management. Staffed & managed ACT! core technology group of 5 developers.

Results:
· 8 major versions of ACT! released on the Mac, palmtop, DOS and Windows platforms
· Over 50 industry awards won including the PC Magazine Editors Choice award 3 times
· Over 2.5 million licenses sold which generated over $120M in sales