Raymond Lee

Raymond Lee

Founder, Randori Digital

Currently employed at Randori Digital, Aikido Institute of San Francisco

Previous: DataXu, Advertising Products Group, Jumpstart Automotive Group, OMD, Revcube Media, Inc., McCann Worldgroup, Self-employed


Previous: University Of California, Irvine, San Francisco State University



    Veteran marketing professional living where digital strategy, analytics, product, and technology meet. Specialties: Programmatic marketing; product management; product owner; Scrum agile development; digital media; business strategy; digital measurement, analysis, and reporting strategies, market research; ROI analysis; methodologies and techniques; campaign management and optimization; ad operations; display advertising; search engine marketing; social media; site analytics; business analysis; data analysis; market analysis; forecasting; predictive modeling; statistical analysis; written and verbal communication; publisher; agencies; startup; presentation; account management; and client service.



At Randori Digital

From 2015 to Present
Founder of Randori Digital, an independent consulting firm specializing in business strategy, analytics, product development, and technology to help businesses and non-profits navigate the digital world. Goal: To make digital marketing best practices and strategies formerly reserved to global...
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At Aikido Institute of San Francisco

From October 2007 to Present
Certified Instructor, Aikido Institute of San Francisco, 2007 - Present Second-degree black belt and certified instructor of a non-profit martial arts dojo Owned and managed the marketing strategy of the organization, including paid search, SEO, and social marketing to drive membership and raise...
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Manager, Strategy and Analytics, Analytical Services

At DataXu

From August 2013 to December 2014
Lead strategy and analytics consultant of tier one west coast enterprise clients for a leading programmatic marketing company. Created measurement and learning proposals to align DataXu's suite of data intelligence products and services with client business strategies and objectives Developed...
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Senior Product Manager

At Advertising Products Group

From April 2011 to June 2012
Advertising Products Group, Yahoo!, Santa Clara, CA Product lead and owner of the Media Planning Application (MPA), a major sales productivity initiative for Yahoo!. Developed the vision, strategy and scope of MPA from design concept to a corporate priority to provide a complete data...
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Senior Analytics Consultant

At Jumpstart Automotive Group

From December 2009 to April 2010
Developed recommendations on the establishment of an analytics department in a leading digital publisher for the automotive industry. Created analytical and inventory management processes and tools to drive profitability for automotive publishers while overseeing optimizations efforts for global OEM...
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Associate Director, Digital Analytics


From January 2008 to June 2009
Senior analytics lead for OMD West for Apple, Hilton Brands, Clorox, and Nissan. Developed, implemented and managed the analytic processes, strategies, methodologies, and projects across four separate client account teams. Devised web analytics and ad-serving tracking implementation and reporting...
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Analysis Consultant

At Revcube Media, Inc.

From June 2007 to October 2007
Chief analyst of online campaign performance, technology optimization tactics and marketing strategies for a marketing technology start-up. Developed comprehensive campaign reports detailing online performance, key results of Revcube's optimization algorithm, campaign learnings and implications for...
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Senior Online Analyst

At McCann Worldgroup

From February 2006 to May 2007
Lead analyst on all Microsoft MSN direct response and CRM campaigns for a top global advertising agency. Analyzed online and offline advertising initiatives for Microsoft suite of Internet products with annual marketing budgets totaling $40 million Developed analytical, testing and measurement...
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Analytics Consultant

At Self-employed

From August 2000 to January 2006
Independent consultant specializing in data analysis, statistical methodology, market research, and predictive modeling. iCrossing, San Francisco, CA Performed in-depth research and analyses in Search Engine Marketing and Search Engine Optimization initiatives including keyword linguistic...
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