Pierre Hervé Rème

Oversaw traffic quality policy on US, shared and emerging marketplaces, with thousands of publishers and millions of pages supporting commercial ads. Accountable for the creation, implementation and external/internal communication of partner policy/standards and risk mitigation processes for all advertising implementations across Yahoo!’s O&O properties, and the wider Yahoo! Ad Network. Designed and implemented processes and best practices to launch and communicate network quality guidelines. Member of the Marketplace Integrity Team, representing Policy when reviewing largest proposed partnerships with publishers and agencies. Collaborated with Legal, Business Development, Partner Teams, Marketing, Corporate Communication, Sales, Product and Engineering as well as with large partners, advertisers and networks on implementation strategies, emerging publisher platforms and traffic quality tools.

Key Contributions:
• Communicated partner policy through internal/external facing guidelines, partner contracts, terms of services and automated emails, for 5 product lines and more than 10 implementation types which strengthened the company’s intellectual properties, improved brand presence, increased company’s risk mitigation and traffic quality, as well as advertiser/user protection and publisher satisfaction
• Designed, built, launched and supervised management of an Intranet-based resource center to ensure successful communication of all Yahoo! publisher guidelines and policies worldwide (120,000 to 150,000 page views/month)
• Developed and launched an interactive worldwide guideline-comparison matrix to support internal teams with international regulations and legislations, as well as a dynamic escalation tracking tool to better determine guideline communication needs across implementations and markets
• Developed and shared policy standards for new/emerging product taxonomies through training documents and daily presentations in order to help teams successfully build and train classifiers
• Collaborated with third-party specialized content/tool providers (Facebook, Mozilla, Phoenix, Webgang, and more) leveraging Yahoo!’s extensive reach and range of products to create highly secured co-branded sites, applications and tools

Worked closely with Network Quality, Legal, Global Product Management, Customer Solutions, Training, Sales, Marketing and departments in 24 International markets to support the ongoing development, evolution and communication of advertising guidelines for existing markets and to aid development of editorial policies for new markets. Developed policies to ensure the relevance and overall quality of Yahoo! Search Marketing’s business, and examined guidelines when they came into question. Continuously evaluated quality processes in all markets and replicated best investigation practices in International markets as appropriate. Involved in providing both internal and external presentations on policy standards and risk-mitigation processes to ensure a broad understanding of their intent and requirements.

Key Contributions:
• Designed, built and managed a Brand guideline-compliant International web-based resource center as a resource for all Yahoos worldwide enhancing the way Yahoo! communicate/educate on policies internally
• Developed editorial policies, product guidelines, and quality processes globally and determined best practices and strategies to effectively and efficiently implement and communicate policy changes in existing and new markets
• Developed a policy communication program and delivered presentations to external clients and internal departments, on guidelines philosophy and organization
• Collaborated with training teams and reviewed training materials for all advertising guidelines and policies and their application
• Chaired 9 International Editorial Boards supervising quality investigations, and partnered with Market Development teams to implement the rollout of ad quality policies, sensitivity filters enhancement, and risk mitigation processes

Resolved UK, French and Spanish marketplace complaints for internal and external constituents and audited European Editorial Quality teams. Worked with in-market senior management to set listing quality objectives, and oversaw efforts required to achieve those goals. Led multiple Global Content Quality initiatives, with responsibility for their rollout, operation and communication. Participated in the development and testing of new products, assessed listing quality impact, and supported research and analysis.

Key Contributions:
• Performed quality assurance audits of Editorial staff through the analysis of online listings and internal work reviews and performed coaching and training of editors/CSRs to improve the performance of their job function
• Worked with senior in-market management teams, external clients and agencies, to align creative efforts, meet and optimize advertiser campaigns through copy-writing/editing and drive revenues