Nathalie Delbecque
Product Manager, Promptu Systems Corporation
Product management professional with 7+ years of experience in the internet and mobile industry, in the SF Bay Area and Europe.
• Product line strategy and roadmap.
• Rigorous and insightful user / market / product analysis – business cases and use cases.
• Mobile products definition (MRD, PRD and UX specification) for iPhone, Android and Brew apps – negotiation with engineering and broader team.
• Pricing evaluation.
• Marketing selling points for mobile applications and corporate site.
• Online community management and customer assistance. Internet and mobile sites updates to support products.
48 contactsAs a Product Manager in the Marketing team I have written ShoutOUT Speech-to-text MRD, PRD and roadmap, for iPhone, Android and Brew platforms. I worked with the UX designer on the wireframes and visual design, and had frequent reviews with the technical teams, both internal and outsourced. ShoutOUT was successfully launched, is now downloaded on 400,000 iPhone and Android devices to date, and is being ported on 20 Brew handsets from Verizon, including touch screen ones. I have also validated the UX experience and visual design of ProntoTreno train tickets purchase application for the iPhone, based on the existing application for BlackBerry and Java handsets. ProntoTreno is now installed on 1 out of 3 iPhones in Italy (300,000 downloads) and on 40 different BlackBerry and Java handsets (70,000 downloads).
2002 - 2006I managed a team of 5 engineers and product professionals (business analyst, team leader, UX designer, QA and IT) and drove the 6 yearly releases of Eurostar.com from business requirements to post-production. I also managed the relationship and steering committees with the customer based in London and the master schedule for the technical teams in Seattle (Expedia), London (Eurostar) and Lille (our exploitation team). I was responsible for yearly P&L of 900k€, contract and service level agreement fulfillment. Under my leadership Eurostar.com met the objective of 30% increase in sales YoY.
2001 - 2002In a team of 3 business analysts, I wrote use cases and data models for Eurostar.com website then one year later was promoted Project Manager for Eurostar.com.
2000 - 2001I developed modules of Voyages-sncf.com website. Voyages-sncf.com company was so satisfied with my work that they hired me to become business analyst on the new site Eurostar.com.
1997 - 2000I developed an accounting intranet application for SNCF (French Railways) in 2000 and a portfolio management intranet application for Credit Agricole Bank in 1999.