Mike Woodward
Industry Marketing Manager, The MathWorks
11 contactsRan several successful projects to prospect for new business including:
o Prospecting through wireless standards organizations
o Startup prospecting.
Market research and analysis including:
o Market analysis and annual industry sales predictions
o Technology analysis for sales (e.g. SystemC, ITRS, wireless)
o UK and Netherlands industry studies
o EU Framework Programme study.
Production of sales and marketing collateral.
Ran worldwide industry selling team (recognized as best such team in company).
Organized annual industry customer advisory board – more than doubling attendance.
Sales training for new sales and marketing staff (recognized as best speaker).
Key part of industry major and geographic account review team for North America and Europe.
Managed company presence at DATE trade show in Germany.
Content preparation and delivery for worldwide sales kick-off.
Substantially increased number of industry user stories.
Speaker at company customer conferences in Korea and France.
International account visits including Finland, Sweden, France, Germany, Korea, China, US.
1995 - 1999Developed real-time financial information system that covered bond, futures, FOREX, commodities, and stock markets.
Project managed several on-time releases.
Provided emergency out-of-hours support.