- Today2013January 2010
Managing PartnerSocial Media Performance Group, Inc.Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy!
Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy.
We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention.
As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
We've just released our sixth book: The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success (http://bit.ly/InfPipe) See it and the books in our Be a Person series at http://bit.ly/BeAPerson
- Duke University, Durham
Minor in Computer Science