Michael Albert
Advisor, Marketing & Communications (formerly VP Marketing), Open Blue Sea Farms
My professional mantra is: Create, Implement, Profit.
Dynamic and charismatic marketing strategist with an exemplary record for devising and implementing creative and innovative strategies to penetrate new markets, secure major accounts, and deliver multimillion-dollar revenue enhancements. Highly skilled at leading top-performing teams, forging strategic alliances, and leveraging extensive network of contacts. More than 20 years of experience complemented by an extensive knowledge base of the food industry / supply chain and a versatile background spanning diverse organizations and markets both in the United States and abroad.
13 contactsOPEN BLUE SEA FARMS, Redondo Beach, California / Miramar, Panama • 2007 - present
Seafood farming enterprise utilizing environmentally-friendly cultivation techniques.
Advisor, Marketing & Communications • 2010 – present
Devise and implement strategic branding, sales and promotional campaigns in direct collaboration with company CEO. Update investor pitch deck and related fund-raising collateral.
Vice President of Marketing • 2007 – 2009
Spearheaded comprehensive marketing strategies and created and executed business plan in alignment with market share objectives. Analyzed industry trends by leveraging extensive network of industry contacts. Generated collateral marketing materials and delivered board presentations.
Major Contributions:
• Launched a successful “green” campaign, raising awareness of cutting-edge aquaculture methodologies, securing media coverage by major broadcast outlets and publications such as National Geographic, PBS, CNN, Forbes, Fortune, and ABC.
• Implemented an innovative, push-pull sales strategy to fuel a comprehensive marketing campaign to brand seafood products for the International Boston Seafood Show.
• Devised an innovative marketing strategy and campaign to brand seafood fueled by a push-pull sales strategy selling to both retail/food service users and their broker/distributors.
Previous professional roles range from Marketing & Communications Advisor and Vice President of Marketing for Open Blue Sea Farms to Vice President of Sales and Director of Promotions for Caffé Classico Foods. I have also headed my own marketing consulting practice for more than 10 years. Among my earlier roles includes Vice President of Marketing & Operations and Co-Founder of Body Renaissance Medical Corporation; Senior Vice President of Marketing and Sales, Speak4Free.com, for Rare Medium Group; and Director of Marketing for JFax.com and Fax4Free.com.
A sample of my key contributions includes:
• Launched a successful “green” campaign for Open Blue Sea Farms, raising awareness of cutting-edge aquaculture methodologies and securing media coverage by major broadcast outlets and publications such as National Geographic, PBS, CNN, Forbes, Fortune, and ABC.
• Expanding market reach of gourmet food manufacturer from a regional customer base to extend throughout the United States and Canada.
• Landing major retail and food service accounts, such as UNFI, SunOpta Costco, Wegmans, Central Markets, Bristol Farms, Gelson’s, Whole Foods, Melt Gelato, Juice It Up!, and Robeks.
• Playing a key role in the development and success of Speak4Free.com, the forerunner of popular VoIP providers like Skype and Vonage.
• Securing major corporate clients by creating customized programs for large accounts such as Fox Sports, UCLA, Wired, and MLB’s San Francisco Giants.
• Managing a $3.5M marketing budget and producing 250+ special events, including the largest poker tournament in the world.
• Wrote and produced award-winning videos representing the company brand.