Mark Blei

About Us

Dynamic Logic, A Millward Brown Company, is a leading marketing research company with expertise in measuring advertising and marketing effectiveness. Our products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle. CrossMedia Research™ focuses on evaluating the synergies of different media channels and understanding which media combination is most cost effective. AdIndex® uses patented technology to measure the impact of online advertising using traditional brand metrics. MarketNorms®, a syndicated database, is a benchmarking and planning tool. DigitalLink™ is an online copy-testing solution that provides diagnostic and evaluative insight into which creative performs best before the campaign goes live.

Dynamic Logic's clients include advertisers, agencies and publishers including Clorox, GlaxoSmithKline, General Motors, Philips, Ogilvy & Mather, OMD/Tribal DDB, J. Walter Thompson, Starcom MediaVest, AOL, ESPN, iVillage, MSN, and Yahoo! among others.
Using a full-cycle analysis approach, Dynamic Logic measures ad effectiveness through traditional brand metrics and can:

* Measure the impact of advertising campaigns
* Identify most effective online creative executions
* Evaluate the effectiveness of your multi-media ad campaign
* Enhance ROI of integrated advertising campaigns
* Plan and benchmark online campaign performance