Marc Spalitta

Originally hired to manage all marketing aspects of the retail sales division. Within two weeks was assigned to manage the distribution division in addition to retail. Analyzed and streamlined distribution marketing responsibilities within weeks. Initiated and lead the design refresh of retail site envisiondisplay.com. Initiated a partner program with an OEM manufacturer to create Envision branded monitor mounts. Partner program when complete will bring additional revenue to EPI with little or no cost.
· Advertising Copy – Create and develop advertising copy for retailers, publications, and product packaging. Generate email copy for distribution to reseller partners.
· Product Positioning – Analyze third party data to analyze product positioning and pricing. Prepare recommendations for pricing and promotions for management.
· Manage Multiple Website Content - Responsible for analyzing, writing, updating web content for two customer facing websites.

Joined this rapidly growing B2B wireless solutions aggregator as temporary staff and quickly transitioned into full-time employee serving as the “right hand” to manager of U.S. Sales Operations. Managed all aspects of contract validation, new customer processing, and setup; handled all ordering, renewals, and payment issues. Coordinated internal action requests and managed special projects for finance or technical support.
· Process Improvement & Documentation – Documented entire process flow (in MS Visio) for U.S. Sales Operations, evaluating and improving processes as necessary to optimize efficiency and organization.
· Customer Management & Interface – Answered questions for prospective and existing customers, and provided sales support during conference calls, serving as liaison on order processing and status issues to entire U.S. sales team.

Hired to conduct marketing research/analysis, develop process to improve workflow, and support 10 partner-marketing managers in internal/external marketing campaigns, sales promotions, pricing, and vendor-related activities. Advanced to handle additional responsibility of Market-Based Pricing.
· Revenue Growth – Contributed to incremental revenue gains through securing investments from partner companies for internal/external promotions.
· Internal Communications – Functioned as primary communications liaison between marketing, accounting, finance, sales, and technology teams. Assisted new marketing employees in addressing questions and issues.
· Process & Data Management – Improved process/data flow between marketing departments and finance unit; created customized, accurate reports for team that improved management for complex bodies of information.
· Project Management – Earned incentive awards from department manager for efforts in completing 2 difficult projects.
• Project Management – Earned incentive awards from department manager for efforts in completing 2 difficult projects.

Provided business development and marketing support to 150 sales associates. Distributed marketing materials, software samples, and customized marketing and sales reports. Provided data on several Requests for Proposal (RFP). Served as liaison among departments to fulfill requests for information; completed 12 or more marketing projects annually.
· Marketing Initiatives – Introduced a new strategy that was subsequently adopted by management for contacting customers to encourage upgrades on anti-virus software. Took lead on project and coordinated all activities, earning recognition for project success.
· Team Member Support – Consistently met service and response time objectives as company grew exponentially, supporting 150 sales representatives following 5 acquisitions in 2 years. Created customized reports for team in Business Objects.
· Performance Recognition – Received A+ Award for providing excellent service to sales representatives and colleagues.

Conducted Internet-based research and coordinated marketing activities for firm specializing in online educational games. Coordinated multiple web advertising campaigns, maintained advertising delivery and revenue reports.
· Marketing & Sales Support – Ensured accuracy of advertising campaigns delivered on web site; managed tasks for 2 sales representatives to ease workload.
· Performance Recognition – Earned promotion to project manager for proposed Parentstreet.com web site.

Analyzed online competitors, coordinated marketing projects, maintained nationwide database, and conducted research for new business leads. Worked with group of 5 interns to meet and exceed objectives.
• Performance Recognition – Requested for extended employment beyond internship based on strict attention to detail and exemplary overall work performance.