Malte Weiland

Planned, executed, and closed projects related to the marketing communications, strategic business management, and sustainability initiatives for the University of South Carolina and Newberry College in the state of South Carolina.
• Directed a team of four employees in process improvements designed to increase efficiency through cutting redundant labor by 40 hours per week
• Researched the waste management industry for current trends and participated in a multi-day training session leading to professional certification, in order to determine innovative methods to utilize at the University
• Developed a business-to-business Request For Proposal to contract an audit service to determine the efficiency of the campus’ waste management system and explore recommendations for improvement
• Conducted two focus groups and created and delivered multiple online surveys to research the client’s target market and develop new marketing methods, resulting in an anticipated 15% increase in SAT scores of incoming students
• Engaged in training on social marketing and utilized this understanding to enhance the client’s branding strategy

Collaborated with project teams and worked independently to gather market information to meet small business client needs.
• Compiled and successfully completed prospectus and analyses preparing clients to enter foreign markets such as the UAE, Poland, and China, averaging around one new project per month
• Created and delivered two key presentations on findings to corporate upper management, directly leading to the exporting of products to the UAE by one local client

Led aspects of the marketing/sales operations for a 15-floor, 486 room, five-star hotel in downtown Beijing. Effectively produced independently and with a team of up to 15 sales associates.
• Initiated and guided a marketing campaign aimed at 30,000 domestic corporations, successfully reaching new customers
• Researched third-party vendors for viable website design proposals, resulting in a $19,000 initiative approved by upper management and delivering overall improved functionality of the website, database, and customer relations

Assisted the executive director in project management, logistics and the operations of an international, non-profit organization.
• Led a team of four on projects in event management and client relationships resulting in improved and expanded organizational capacities through new client membership
• Raised $50,000 in a fundraising event through team projects in logistics, client communication, and location preparation