Mac McConnell

Mac McConnell

Lead and Demand Generation Executive
 

Currently employed at BonitaSoft, BlueBird Strategies

Previous: Sun Microsystems, Leland Fly Fishing Outfitters, JPMorganChase, Deutsche Banc Alex Brown

 

Previous: University Of San Francisco - Masagung Graduate School Of Management, Colgate University

 

    Summary

    Accomplished marketing, business development and sales professional with deep multi-industry experience. Established track record of developing high-impact marketing programs that are proven to drive leads that generate pipeline and revenue. Excel in high pressure, fast-paced, deadline driven environments by seeing the “big-picture” and quickly adjusting the allocation of resources and employees where appropriate.

Experiences

 

VP, Marketing

At BonitaSoft

From 2012 to Present
Bonitasoft is the leading provider of open source business process management (BPM) software.The Bonitasoft solution has been downloaded more than one million times by companies and organizations around the world.
 

Partner and Founder

At BlueBird Strategies

From 2010 to Present
BlueBird Strategies develops high quality marketing and sales leads through a unique approach that includes demand generation, lead nurturing, attraction marketing, and marketing automation.
 

Global Marketing Lead

At Sun Microsystems

From 2008 to 2010
In charge of outbound marketing strategy and campaigns focused on midsize companies worldwide.• Developed successful global marketing programs that generated over:ot$400 million in sales pipelineot16,000 sales leadsot100,000 marketing leads• Led a cross-functional team that has released 5 solution...
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Evidence Marketing

At Sun Microsystems

From 2007 to 2008
• Promoted the use of customer references as a sales tactic that would shorten sales cycles.• Used advanced modeling to complete a competitive analysis of Hewlett-Packard, IBM, Dell, and Fujitsu’s externally-facing customer reference content. • Coordinated the selection of a new marketing agency and...
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Director of Business Development & Marketing

At Leland Fly Fishing Outfitters

From 2002 to 2006
• Managed five employees and two vendors in launch and growth of the company’s first e-commerce business.• Achieved revenue growth of 148% over first two years of website operation by focusing on customer care, manufacturer partnerships, and focused advertising.• Negotiated contract with Amazon.com...
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Associate

At JPMorganChase

From 1999 to 2001
• Member of top-producing sales team ($12 million in annual revenue) serving both high-net-worth executives and publicly traded corporations.• Launched new portfolio performance analysis product that was instrumental in client acquisition, loyalty, and led to greater customer understanding of their...
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Senior Sales Assistant

At Deutsche Banc Alex Brown

From 1998 to 1999
• Managed sales and operations for a $200 million (assets under management) financial advisory business.