Mac McConnell

Mac McConnell

Lead and Demand Generation Executive

San Francisco Bay Area, United States

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His background

  • Today
    2017
    2012

    VP, Marketing

    Bonitasoft is the leading provider of open source business process management (BPM) software.The Bonitasoft solution has been downloaded more than one million times by companies and organizations around the world.
  • Today
    2017
    2010

    Partner and Founder

    BlueBird Strategies

    BlueBird Strategies develops high quality marketing and sales leads through a unique approach that includes demand generation, lead nurturing, attraction marketing, and marketing automation.
  • Today
    2010
    2008

    Global Marketing Lead

    +5000 employees

    In charge of outbound marketing strategy and campaigns focused on midsize companies worldwide.• Developed successful global marketing programs that generated over:ot$400 million in sales pipelineot16,000 sales leadsot100,000 marketing leads• Led a cross-functional team that has released 5 solution based Go-To-Market programs on time and on budget
  • Today
    2008
    2007

    Evidence Marketing

    +5000 employees

    • Promoted the use of customer references as a sales tactic that would shorten sales cycles.• Used advanced modeling to complete a competitive analysis of Hewlett-Packard, IBM, Dell, and Fujitsu’s externally-facing customer reference content. • Coordinated the selection of a new marketing agency and the implementation of the RFP.• Received a Brand Marketing Leadership Award.
  • University of San Francisco - Masagung Graduate School of Management

  • Colgate University

  • Today
    2006
    2002

    Director of Business Development & Marketing

    Leland Fly Fishing Outfitters

    • Managed five employees and two vendors in launch and growth of the company’s first e-commerce business.• Achieved revenue growth of 148% over first two years of website operation by focusing on customer care, manufacturer partnerships, and focused advertising.• Negotiated contract with Amazon.com to become the featured fly fishing shop in their online mall.
  • Today
    2001
    1999

    Associate

    +5000 employees

    • Member of top-producing sales team ($12 million in annual revenue) serving both high-net-worth executives and publicly traded corporations.• Launched new portfolio performance analysis product that was instrumental in client acquisition, loyalty, and led to greater customer understanding of their current investment environment.• Directly managed in excess of $1 billion in cash reserves for corporate clients.
  • Today
    1999
    1998

    Senior Sales Assistant

    Deutsche Banc Alex Brown

    • Managed sales and operations for a $200 million (assets under management) financial advisory business.

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About him

Accomplished marketing, business development and sales professional with deep multi-industry experience. Established track record of developing high-impact marketing programs that are proven to drive leads that generate pipeline and revenue. Excel in high pressure, fast-paced, deadline driven environments by seeing the “big-picture” and quickly adjusting the allocation of resources and employees where appropriate.

His activity on Viadeo

Recent contacts
Antoine THOMAS
Olivier Delcroix
Florian GOLESTIN
Charles Souillard

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