Lou Storiale

Managed 30 website initiatives and marketing projects for over 20 companies since 2003 and earned two Gold Standard Awards by the American Association of Webmasters in 2006.

• Managed the website redesign of Carletonsheets.com, a real estate investment company, under tight deadlines. Improved all site statistical metrics within 5 days after launch

• Content and project manager for the largest library in the World (Chicago Public Library)

• Managed in-house staff, vendors, contractors via co-location and virtual teams

• Accurately estimated dozens of project time lines and maintained budgets up to $250,000

• Greater than 97% on-time delivery and 100% of projects launched within budget since 1999

• Team-oriented approach to project planning, monitoring and execution

• Innovative approach to marketing strategies, creating real practical results for market advantage

Project Management Roles
• Manage entire project including technical solution, implementation, support and quality
• Direct and participate in all phases of project implementation on multiple large projects
• Create and review project team deliverables to ensure quality (design walk-throughs, test results, etc.) and adherence standards requirements
• Certified Project Management Professional and Scrum Practices
• Proven track record of leading large complex implementation projects with tight deadlines
• Set the project and marketing strategy and work with senior leaders and executives within the business in the execution of the project

Managed the complete redesign and overhaul of carletonsheets.com website. Design leadership, usability improvements, information architecture and spearheaded the transfer of design and new content to Joomla.

Increased every metric within 5 days - including organic traffic, cached google pages, first time logins, repeat visitors, online sales (tripled).

Website Manager (W-2)

• Managed team of 3 programmers in a multiple project environment and fast-paced website department
• Planned, managed and assisted in the overhaul of ALANET.org (600+ pages)
• Managed monthly Aqualogic Portal requirements + five (5) micro sites
• Project manager for association's annual conference website and extraordinarylawfirm.org
• Collaborated with marketing, education, publications and meetings department directors and staff
• Increased revenue streams for ALA pay-per-click advertising by 40% in five months
• Improved usability of alanet.org site by conducting full life-cycle user-testing and expert review

Web Sites/Portals/Applications:
• www.alanet.org
• www.alanet.org/conf (Annual Conference)
• Aqualogic Portal & Encyclopedia
• www.extraordinarylawfirm.org
• www.plmw.org

E-Commerce:
• Event Registration
• Bookstore
• Find A Legal Vendor
• Job Bank/Career Center
• Classified Ads


Marketing Campaign
• Legal Mgt Digital Edition (bi-monthly)
• ALANews (bi-monthly)
• Just The Facts (bi-monthly)
• ALA Currents (semi-monthly)
• 100 General Marketing Emails/Year
• Search Engine Marketing
• Web 2.0 Social Networking Conferences:
• 6 Annual Education Conferences
• 5 Regional Conferences
• 12 Annual Webinars
• Leadership/Volunteer Training

Project Manager for sites comprehensive design and technology overhaul – 4 month project.

Web Sites:
• Project Manager of major overhaul 3,000 pages +
• www.hudson.org
• 14 sub-sites

E-Commerce Administration:
• Event Registration
• Bookstore/Logo Products
• Quarterly Ezine Subscription

Marketing Campaign
• Formatted all marketing emails and newsletters
• Sent emails through mass e-mail program
• Conducted database cleaning/reformatting

Programming
• HTML
• SQL Server 2000
• JavaScript
• ColdFusion (light)
• CSS
• MS Access

Served as Distance Education Manager and Webmaster and was accountable for the editing, production and administration of all online courses.

• Programmed, implemented, and administered four online pharmaceutical education courses ranging used by the top 5 pharmaceutical companies in the U.S. and Canada
• Recruited and collaborated with MDs, PhDs and statisticians as subject matter experts
• Instructional designer, programmer, flash developer for all courses
• Integrated all course material into two content management systems (WebMentor and WebCT) and managed all course participants utilizing cms administrative applications

Webmaster

• Spearheaded the website overhaul from HTML to Coldfusion/Sql Server 2000
• Managed all courses and website updates, served on marketing team for logo and branding of site

Served in the U.S. Army Old Guard, "Ceremonial Unit and Escort to the President"

1 Good Conduct Medal
1 Army Commendation Medal
2 Army Achievement Medals
1 Order of Hamby
2 Certificates of Achievement