Lawrence Didsbury

Winchester Research has one goal as a market research and analysis firm- help your company sell more products through the appropriate channels! With our marketing and sales experience, combined with our success and relationships in the high-tech and other industries, we will help you create effective strategies and programs to increase your organization's revenue! With over 3 decades of combined industry experience, the industry analysts at Winchester Research have dealt with high-tech and industry marketing from all ends, including with Fortune 500 and Small to Medium Business Customers, Industry Analysts, Systems Integrators, Value-Added Resellers, Technology Distributors and Original Equipment Manufacturers (OEM). Our understanding of the relationships and needs of each of your stakeholdersl ensures your success in developing your market presence and thought leadership position.

EMC works with organizations around the world, in every industry, in the public and private sectors, and of every size, from startups to the Fortune Global 500. Our customers include banks and other financial services firms, manufacturers, healthcare and life sciences organizations, Internet service and telecommunications providers, airlines and transportation companies, educational institutions, and public-sector agencies. Customers benefit from our expertise in key business and IT capabilities.

EMC helps customers meet critical business challenges with a comprehensive set of offerings that include:

Systems — We offer the industry’s broadest line of tiered storage platforms and technologies, providing a comprehensive range of performance, scalability, functionality, and connectivity options.
Software — We provide the industry’s broadest, most robust line of information infrastructure software for addressing business challenges such as: archiving, backup and recovery, business continuity and availability, collaboration, content management, data mobility and migration, resource management, and virtualization.
Services — We offer the full range of services to design, build, and implement your information infrastructure, including comprehensive consulting services, implementation and integration, onsite operational support, as well as industry-leading training and customer support.
Solutions — We have assembled the right mix of products and services from our own offerings and those of our partners to address a variety of specific situations. Our solutions meet the challenges faced by different industries, functional situations, and different-sized businesses.

Etonz is an eCommerce business...an E-store, where you will eventually find a unique selection of global Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) products. Essentially we believe that the Internet is designed for Any-to-Any (A2A) transactions.

Auspex Systems was the creator of the Network Attached Storage (NAS) market in the late 80's and led the market until a few years before its demise in 2001.

As a Marketing Manager at Auspex, I was part of a team that attempted to turn the company around during the last 3 years of its existence. Our team was the first in the industry to take a solutions approach to selling data storage. Understanding that hardware, software and services had become largely commoditized, our marketing team focused on delivering qualified solutions focused on particular horizonal and industry vertical markets. I was responsible for the launch and management of the markets focused on Microsoft solutions, email archiving, rich media, biotech and xSP/Internet.