Laurine PEEL
ECommerce 3rd Party Specialist, F+W Media
After finishing my Masters Degree in Marketing Strategy and e-Management at a Business school specializing in international affairs and e-management, marketing, business, distribution, strategic marketing, and e-commerce with a major graduation (ICD group IGS), I was working as an e-Procurement Administrator at Raja Group, packaging distribution company in Paris France. My objectives were to managing responsibilities of the customer’s relations as well as prospecting future ebusiness investments, and maintaining corporate online stores.
After 6 years of work experiences in sandwich course, I acquired skills in marketing more exactly in the e-commerce: followed and marketing Web project management (opening of electronic shop, e-mailing, membership, realization of promotion drives), management of customer relationships on Internet, and main tools of development of customer loyalty (online stores)...
I recently decided to go abroad in the United States in order to enrich my experiences and draw upon my professional skills.
As a Web Marketing Strategy Manager / Coordinator at Network America, a North American software solutions provider, I'm in charge to optimize, develop marketing and business strategies on the web.
As a eCommerce 3rd Party Specialist, I have a responsibility to control and optimize product offers for all the communities (NorthLightShop.com, MyDesignShop.com, GunDigestStore.com, WritersDigestStore.com, GardenersHub.com, ShopFamilyTree.com, Shop,memorymakersmagazine.com,...).
177 contacts2011 - 2012- Develop marketing and business strategy for website,
- Drive consumer conversion and adoption,
- Analyze site usage and customer feedback,
- Improve website to meet business development goals and resolve usability issues (creating the new Home Page ldms.com and other pages),
- Prepare online marketing planning,
- Creating all graphics (banners, images,...) for communication through website for online advertising, corporate webinars and luncheons,
- Creating Marketing events campaign
- Social media marketing,...
- Manage the collection of data & shipping info for partners,
- Maintains accurate and up-to-date data,
- Reconcile month end payment of commissions,
- Work with IT, Customer Service and 3rd Party to ensure the successful implementation of strategic partnerships,
- Use online store software to manage 3rd Party product data,
- Provides data entry services to eMedia team,
- Ensures that confidentiality of partner data collected is maintained,
- Assures protection of the data by performing at least one back up per day,
- Assists when and where necessary in developing improved product management,
- Consults with partner and internal team members to troubleshoot data,
- Attends required data entry trainings and meetings and provides input to enhance data collection,
- Generates statistical and data reports as required and distributes to eMedia team,
- Produces reports on request and utilizes analytics to provide communities feedback.
2010 - 2010- Coordination of the e-procurement projects,
- Qualification of customer needs,
- Creating and managing online stores for L'Oreal, Rockwell Collins, Nestle, Otis,... (filter catalog, authorization processes, shipping costs, payment methods,...)
- Sales promotion of web sites and followed marketing,
- Formation and training commercial employees and customers in e-commerce solution.
2008 - 2009- Managing products through complete life cycle, from strategic planning to end-of-life,
- Establish product management documentation,
- Developing and evaluation of marketing strategy,
- Participate to the opening Sony Ericsson e-shop,
- Manage and maintain order management,
- Implementation of marketing actions,
- Writing of the contents newsletters, product sheets, marketing offers...
2005 - 2008- Coordination of sales to B2B customers though e-commerce solutions like corporate websites,
- Creation and maintenance of online stores, statement of the on-line invoices, the customer’s meeting, trainer's activities on the informatics systems tools,...
- Creation promotions animated in Flash,
- Creation e-mailing and e-shops,
- Management of the Web statistics,...