Laurent Ruben

President, Nero Inc.

Los AngelesCalifornia - United States

For full details on my profile, please log on my Linkedin page at http://cv.lruben.com

Dynamic leader and excellent team player, I have demonstrated success in building international teams, launching new products & services with decisive go to market strategies while managing P&L and Profit centers.

Specialties
• International culture & multi-language speaker (English, French, Italian, Spanish)
• Excellent knowledge of both SMB and Large corporations with P&L management
• B2B Enterprise & OEM solutions
• B2C Channel (Retail & E-Tail) & Key account
• Team setup and management at international level

Laurent Ruben
192 contacts
Since 2011

Los Angeles, CA - USA
USA, Canada, Latin America

Worldwide leader in Android Mobile/Tablet Sync technologies, Video editing, Backup & Burning solutions
• President for the Inc. office (Started as VP Sales Americas and got promoted after 5 months)
• Leading the Sales efforts in Retail & Volume licensing in Americas as well as the OEM sales strategy for both Americas and Europe

Software publishers
Professional experience
2003 - 2011

Menlo Park, CA - USA
West & Central USA - CANADA

Worldwide leader in page layout software & dynamic publishing solutions
• Setup and manage a network of Key account managers and Partners across US and Canada
• Track record of year over year performance (President’s Club winner from 2004 thru 2010)
• Enterprise key account management for Dynamic Publishing solutions & XML Solutions
• Managing directly Apple Retail (220 stores) and Apple.com website
• Events, Conferences and live presentations from 10 to 1000 attendees
• Cross team management of Sales, Pre-sales & Admin
• Advising on Enterprise business structure, drafting privacy policies and structuring commercial transactions.

Before joining Quark USA in January 2009, I have been also in charge of South European markets from 2003 to 2008.

2009 - Increase of 38% Enterprise Net New Revenue
2007 - Best WW Desktop & Enterprise sales
2006 - Best WW Desktop & Enterprise sales with 154% over achievement
2005 - Best WW Desktop & Enterprise sales
2004 - Best WW Desktop sales

Software publishers
2000 - 2003

Geneva, Switzerland

Sur La Terre magazines (President and C.E.O.)
• Structured a publishing unit towards profit centers, turning it from a loss-making division into a profitable business with $5M annual revenue and 37 employees
• Organizing each 21 magazine break even within 1 year of business
• TAM, ROI & Marketing programs and licensing development by setting up a network of local publishers and opening new magazine location
• Main business achievement with Publicis in brand repositionning

Elegantis.com (Founder and President)
• Internet start-up launch with Venture Capital ($5M) and 15 employees
• 1st European luxury internet portal in partnership with print luxury media
• Website & ECM internal development using workflow & XML technology
• Main business achievements with Mercedes, Tiscali, Moët & Chandon, Louis Vuitton

Publishing - Printing
1999 - 2000

Paris, France

Worldwide top 5 consulting firm specialized in Outsourcing services.

Setup Customer service intranet for the French Utility company using Lotus Domino & JavaScript technologies. Moving from traditional MS Word files to a central repository based on HTML content

Consulting and Services
1998 - 1999

San Francisco bay area, USA

Worldwide leader in SCSI & Firewire hardware products
• TAM and ROI study for 1394/Firewire technology and Apple SCSI products
• OEM Key-partnerships Apple Computer, LaCie and Adobe - 30K units sold in 3 month
• Tradeshows in San Francisco, New-York, Amsterdam, London, Paris, Lyon & Cannes
• Go-to-market strategy of new SCSI products - project management, localization for Europe and Japan
• European sales force training for Macintosh technology and new products

Software publishers
1997 - 1998

Paris, France

Worldwide leader in Audio portable devices and Macintosh products
• Go-to-market strategy for the first Handheld PC - $5M revenue within the 6 first months
• OEM Key-partnerships with Telco (Bouygues Telecom) for GSM Data connections
• Handheld PC TAM and ROI analysis for the French market to define the marketing strategy
• Developed an Intranet portal for Newton employees and key-partners
• Developed marketing promotion programs resulting in a 100% increase in the number of VAR's & 150% for developers

Computer Equipment & Peripherals

Software publishers
Education
Hobbies
Travel , Economy , Geopolitical , Cars , Computers , Tennis & Golf

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