Laurent MAGLOIRE
Social media manager, Freelance
Currently working as a social media manager for various small businesses in NYC, my role is essentially to help them prioritize, organize and measure their engagement on social media in order to raise brand awareness and create business opportunities via online communities & bloggers outreach, SEO and content management.
Experience using and implementing social media monitoring platforms Radian6, Sysomos Heartbeat, BrandWatch, Trackur, SM2 and AMI Opinion Tracker.
Bigger picture mentality, high integrity, high internet skills
Community: http://www.influenceon.com
Blog (French) : http://www.opinion-watch.com
114 contacts> Provided small businesses with complete e-reputation, content and SEO diagnosis.
> Supported Marketing Directors with social media planning and training
> Helped engaging relationships with bloggers and online communities via Twitter, Facebook, Slideshare etc
2006 - 2008> Performed qualitative and quantitative analysis of trends, topics of conversation, and composition and dynamics of online communities
> Wrote reports detailing research findings and strategy advice to CAC40 clients on weekly, monthly and quarterly basis
> Provided immediate alerts to clients about breaking news and possible reputation-damaging online activity
> Supported Managing Directors with market intelligence (competitors campaigns, social media marketing tools, market insights)
2006 - 2007> Provided strategic and crisis communication advices for a travel company
> Performed business investigation in the field of Haute Couture, Hotel, Software industry
> Monitored European Commission debates related to traffic safety