Julie Candelon - Mazziotta

Mission: Develop and implement on/offline marketing and communications programs to enhance business performance and increase visibility

- Define the strategy: media plans, direct marketing, product launches, SEM, social media strategy
- Create the content: collateral, emailing, blog articles, website copywriting, press releases, SEO?
- Develop websites, social media profiles, create brochures or other communication mediums

http://www.juliemazziotta.com

Mission: Develop the network and activities in accordance with the French Ministry agreement

- Define a new business model, strategy and identity.
- Redesign the website with new features to develop the biotech community.
- Create or update all the marketing and communications materials.
- Develop partnerships with French Economic Development Agencies, and sponsorship opportunities.
- Design and launch events, manage marketing, logistics, quality and crisis

French BioBeach is a networking organization for US and French Biotech communities. It all started in 2006 when the founder, Dr. Stéphane Richard, signed an agreement with the French Ministry of the Economy, Finance and Industry. He is now part of the French Foreign Trade Advisor's network for the French Government.
http://www.frenchbiobeach.com

July 2005 - February 2009

Specialized on "Information Technology" & "Manufacturing" executives markets.

Mission: Design, promote and manage a high volume, high frequency portfolio of more than 50 paying events per year

- Create a tailor-made, innovative and upscale offer: conduct market researches, focus groups, customers? interviews and phone surveys to identify new event production opportunities.
- Manage speakers, network with experts, work closely with creative services, logistics, customer services and sponsoring teams.
- Determine on/off-line marketing and communication strategy with a $400.000 budget per year: define media plans, validate direct marketing implementation, realize newsletters, PR, initiate partnerships? Responsible for activity strategic monitoring: business plans, monthly reporting and action plans

January 2004 - June 2005

Mission: Research, develop and produce niche-oriented conferences for business executives, and work closely with the Division Manager, Marketing and Support staff

- Conduct market research on potential conference topics, identify new target markets,
- Develop new product: create programs, recruit speakers, write brochures, editorials, briefs
- Launch, test, validate, monitor new products and manage conferences on-site

March 2001 - August 2002

Mission:
- Create marketing/communication tools such as collateral, CD, promotional items, web site developments...
- Coordinate worldwide events with marketing teams, partners, speakers, customers and suppliers:
HP Software Forum 2002 in Seattle, TMW 2001 and 2002, 3GSM World Congress?