Jerome Agnola

Director, Channels & Alliances @Alfresco

94117San FranciscoCalifornia - United States

Business development leader with 15 years of experience marketing technology-based products (SaaS, open source software, hardware), driving sales through direct and indirect channels (SIs, OEMs, Resellers), and defining go-to-market strategies in the US and Europe.

Track record of developing and launching successful products, supporting sales channel, identifying strategic alliances, and implementing a wide variety of marketing programs across diverse industries, and different geographic regions.

Jerome Agnola
89 contacts
Since 2011

Alfresco is the leading open source alternative for Enterprise Content Management (ECM). It couples the innovation of open source with the stability of a true enterprise-class platform. It's software has been downloaded by more than 2 million users, and Alfresco continues to drive industry innovation in the Content Management space.

In my current role, I am responsible for developing alliances with strategic partners that aligns with and augments Alfresco’s product and sales strategies.

High Tech
Professional experience
2010 - 2011

Open source portal, content, and collaboration software solutions. eXo has established technology leadership and proven value by its large European installed base and its strategic partnerships with Red Hat / JBoss.

Responsible for developing and executing marketing and sales plans to accelerate company's growth through indirect channels (SI, OEM, Resellers).

High Tech
2006 - 2009

Direct design and execution of complete life cycle and marketing campaigns for internet and software-based mailing and shipping solutions. Champion multiple product categories.Oversee sales performance, budget and P&L for each channel.
Supervise product marketing managers in creation and implementation of marketing plans with branch office and non-direct sales channels such as dealers. Initiate lead generation programs. Collaborate with Sales Department to ensure client satisfaction, product specialization and effective pricing.

High Tech
2002 - 2006

Cultivated strategic alliances with top tier industry leaders, particularly postal and commercial express carriers. Managed overall tactical planning and development for US shipping software and high-end mailing systems.
Defined and created opportunities and build short/long term product road map. Developed efficient and profitable product/market/ channel mix to grow corporate footprint. Supervised field, client requests and analyze business case for product upgrades and customizations.

High Tech
2001 - 2002

Led $150M US sales operations for the most important product line. Spearheaded the creation and execution for all aspects of an effective marketing campaign including creative briefs, advertising, documentation and all collateral material.
Oversaw product positioning, pricing, forecasting, lead generation, and sales support. Trained and managed an associate product manager.

High Tech
1999 - 2001

Championed efficient and profitable sales of software and internet-based logistics products specializing in high-end shipping and postal services.
Sold to C-Level Management. Customized sales process on a per client basis to integrate software into customers’ Enterprise Resource Planning, Supply Chain Management and Warehouse Management Systems.

High Tech
1995 - 1999

• International management of a group of products accounting for 70% of the company’s revenue
• Create product specs and work with R&D and marketing teams in various countries

High Tech
Education
Hobbies
Sailing , Golf , Running , and Food & Wine of course :-)
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