Jerome Agnola
Director, Channels & Alliances @Alfresco
Business development leader with 15 years of experience marketing technology-based products (SaaS, open source software, hardware), driving sales through direct and indirect channels (SIs, OEMs, Resellers), and defining go-to-market strategies in the US and Europe.
Track record of developing and launching successful products, supporting sales channel, identifying strategic alliances, and implementing a wide variety of marketing programs across diverse industries, and different geographic regions.
Alfresco is the leading open source alternative for Enterprise Content Management (ECM). It couples the innovation of open source with the stability of a true enterprise-class platform. It's software has been downloaded by more than 2 million users, and Alfresco continues to drive industry innovation in the Content Management space.
In my current role, I am responsible for developing alliances with strategic partners that aligns with and augments Alfresco’s product and sales strategies.
2010 - 2011Open source portal, content, and collaboration software solutions. eXo has established technology leadership and proven value by its large European installed base and its strategic partnerships with Red Hat / JBoss.
Responsible for developing and executing marketing and sales plans to accelerate company's growth through indirect channels (SI, OEM, Resellers).
2006 - 2009Direct design and execution of complete life cycle and marketing campaigns for internet and software-based mailing and shipping solutions. Champion multiple product categories.Oversee sales performance, budget and P&L for each channel.
Supervise product marketing managers in creation and implementation of marketing plans with branch office and non-direct sales channels such as dealers. Initiate lead generation programs. Collaborate with Sales Department to ensure client satisfaction, product specialization and effective pricing.
2002 - 2006Cultivated strategic alliances with top tier industry leaders, particularly postal and commercial express carriers. Managed overall tactical planning and development for US shipping software and high-end mailing systems.
Defined and created opportunities and build short/long term product road map. Developed efficient and profitable product/market/ channel mix to grow corporate footprint. Supervised field, client requests and analyze business case for product upgrades and customizations.
2001 - 2002Led $150M US sales operations for the most important product line. Spearheaded the creation and execution for all aspects of an effective marketing campaign including creative briefs, advertising, documentation and all collateral material.
Oversaw product positioning, pricing, forecasting, lead generation, and sales support. Trained and managed an associate product manager.
1999 - 2001Championed efficient and profitable sales of software and internet-based logistics products specializing in high-end shipping and postal services.
Sold to C-Level Management. Customized sales process on a per client basis to integrate software into customers’ Enterprise Resource Planning, Supply Chain Management and Warehouse Management Systems.
1995 - 1999• International management of a group of products accounting for 70% of the company’s revenue
• Create product specs and work with R&D and marketing teams in various countries
