FounderDarling AgencyJeroen Reuven Bours (Dutch born) - Advertising Art Director, Graphic Designer and Creative Director. Board Member of the Art Directors Club (ADC) of New York, Member of D&AD.
Known for many campaigns in Advertising. Created the -"Priceless"- campaign for MasterCard, together with Joyce King Thomas at the advertising agency of McCann Erickson. Fortune Magazine named the campaign one of the major breakthroughs of the last century (May 31, 2006: Six Teams That Changed The World - The Power Of An Idea).
Worked for over 2 years directly for Steve Jobs on his NeXT Computer with Ken Segall.
Other campaigns include the - Beyond Petroleum - campaign for British Petroleum together with writer Ken Shuldman. This campaign set off the beginning of the green messages coming from Oil Companies.
Besides various introductions of new products for American Express, Jeroen's credited with the invention of the OPEN business network. This business and creative idea propelled the small business card and division at American Express into a thriving business source enough to make local banks nervous and small business owners enthusiastic about this new idea.
Jeroen Bours is credited for the introduction of the Acela Train for Amtrak. The - Life on Acela - Campaign introduced this high-speed train in five major North East markets. This campaign with its abstract images, set-off many different discussions. It was discussed widely on Public Radio.
Also, Art Director and Creative Director on the - Responsibility. What's your policy? - campaign for Liberty Mutual with writer Ernie Schenck. Clergy, faculty and grade school teachers have requested copies of the first 60 second launch commercial to show it to their congregations and students, because of its positive message of mutual responsibility.
BIGGEST WINS: 08: Absolut Level Vodka and TJX Companies. 09: ACE Group, LRS restaurant chain, Hamilton Beach, Best Cheese Corp., Hearst Entertainment, Insight Communications.
Inventing Ideas that Last. Previous experience and clients: MasterCard, AOL, Lucent, Marriott, Major League Soccer, Nabisco (McCann). Jaguar Cars, AT&T, American Express, BP, AIG, Kodak (Ogilvy). Coca Cola (TW2 Milano). BMW, Grolsch Beer, (Ammirati & Puris). NeXT computers for Steve Jobs. Amtrak, Bayer, Sheraton Hotel Group (DDB). Lavazza, Martex Linens (Armando Testa). Recent: ABSOLUT vodka, Fashion Retail, electronic appliances (HB), Liberty Mutual, ACE Group (Darling).
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- Strategic marketing
- Graphic Design
- Design Graphic
- Communication strategy
- Branding Marketing
- Website Design
I'm the founder of Darling, an idea agency in New York City and Amsterdam, concentrating on finding Ideas That Last. If you know the Priceless idea for Mastercard which I developed (with Joyce), then you know why we have this mantra.
We help start-up companies and global companies and everyone in between find a strategy, branding and advertising ideas...that last.
Member NAF, ADC New York, D&AD London. Board Member Herzog Hospital Jerusalem. Guest Lecturer at New York University, School of Visual Arts and Bezalel Jerusalem.