Jeremy Feldman
Freelance Creative Director / Copywriter, Self Employed
10+ years experience at leading international ad agencies based in New York, creating winning campaigns for mega brands, such as AT&T, AT&T Wireless, Dell and Time Warner Cable.
• Achieved all time response records for BellSouth Large Business direct marketing program.
• Drove 50% increase in AT&T Wireless’s voice-activated information service through national radio campaign.
• Increased RCN/StarPower’s dial-up Internet subscriptions by 142% with a winning retail DRTV commercial.
Specialties include:
• Industry Sector Experience: Beauty and fashion, cable TV, financial services, pharmaceuticals, telecommunications, technology and travel and leisure
• Media Experience: DRTV, print, radio, out-of-home, B-to-B, B-to-C, promotions, Web banners, email, landing pages, Web site development and content,CRM and traditional direct marketing
• Activation marketing
• Strong communications and presentation skills
• Team leader and motivator
10 contactsInterpret marketing strategies in order to develop winning creative solutions in a broad range of media for a wide variety of clients.
2005 - 2010Interpret marketing strategies in order to develop winning creative solutions in a broad range of media for a wide variety of clients. Supervised three copywriter/art director teams developing advertising for AT&T, BellSouth, BP, CheapTickets.com, Nestlé Waters, the Starlight Children's Foundation, Sun Chemical and Time Warner Cable.
• Won a 2010 NY ADDY award for a multichannel campaign for Time Warner Cable
• Achieved all time best results for BellSouth Large Business direct response program using a multi-channel program
• Developed Consumer DSL banners for BellSouth with highest-ever CTRs
2003 - 2005Freelanced as a senior-level copywriter at these well-known New York agencies working on a wide variety of assignments, from pharmaceutical TV, to private jet ownership direct mail, to telecommunications B2B banners and more:
Alchemy
dotglue (Kirshenbaum Bond & Partners)
Grey Direct
McCann Relationship Marketing
Tracy Locke
2001 - 2003Supervised three copywriter/art director teams developing national retail and local market radio advertising for AT&T Wireless.
*Doubled usage of voice activated information service through a national radio campaign
*Lead a $100,000+ radio exploratory to develop a unique national radio campaign for AT&T Wireless
*Helped launch the mLife campaign and establish AT&T Wireless as the second largest wireless carrier in the U.S.
1996 - 2001Developed advertising communications for a wide variety of brands in a wide variety of sectors, including:
Avon
Berger Fund
Cunard
Dell
MONY
RCN
Sotheby's Real Estate
Won two Caples awards.
