Jaime Pharr

-Provide marketing and messaging consulting for international clientele
-Create and edit online content to improve end user interaction and support business strategy

-Ensured webpage content was maintained to the highest quality standards including optimization of content for search engines
-Researched, created and edited marketing content that best reflected the description and facilities of the hotels

-Managed development of marketing collateral, sales tools and internal communications across 15 countries
-Orchestrated customization of global brand refresh for the European market
-Managed external suppliers including printers and design agencies to ensure maximum delivery
-Collaborated with country marketing and business leaders to support their marketing and communications related needs and ensure effective buy-in, execution and implementation of marketing strategies
-Orchestrated the revamp of Hudson's European newsletter from an internal communications tool into an external communication piece used in commercial campaigns

-Managed the SMB MarCom budget: €300k
-Partnered with agency resources to develop marketing materials consistent with brand strategy
-Planned, developed, and coordinated all end-user and channel marketing communications materials to promote the sale of SMB products and further the SMB business unit’s sales objectives
-Spearheaded the development and production of internal newsletter to share SMB news and best practices across EMEA
-Worked with Global Marketing department to develop a library of product photography used in global marketing materials

-Created country and product specific sell-through analysis presentations for senior team member review
-Coordinated European demo unit roll-out for inkjet product line
-Managed daily hardware sales and forecasting report
-Orchestrated development of European supplies promotion packaging

Clients: Microsoft, Seattle Center, Seattle Monorail, Space Needle, Weber Shandwick Public Relations, King and Mockovak Lasik Centers, Preferred Lighting Inc.

-Managed millions of dollars worth of projects and completed projects on average 15% under budget for BBFM’s Seattle office
-Delivered brand identity and guidelines, integrated marketing campaigns, print and interactive advertising, merchandising, in-store signage and media plans to meet client ROI objectives
-Implemented resource management and project estimation for each client’s specific needs while simultaneously managing high volume projects
-Managed a multiple day, multiple location photo shoot for Microsoft’s Mobile Devices Division resulting in a library of photography used in collateral worldwide

Client: Holland America Line

-Quickly developed understanding of the client's core business and industry practices, analyzed competitive advertising activity, briefed team and created project strategy in line with business objectives
-Provided client and project management for DDB Seattle’s largest client
-Managed timelines, estimates and approval procedures for advertising campaigns
-Led a consumer research project for the re-branding of client
-Supervised and participated in on-the-job training of Assistant Account Executives and Interns

-Managed client relationships and performed matching of companies with international and domestic bids
-Oversaw updates of company's core database to ensure lead matching efficiency
-Trained consultants in lead matching process

-Researched international and domestic trade shows for multiple industries
-Analysed client needs and created custom reports for client review
-Maintained and updated organisation?s database of current trade shows