Jaime Pharr
Marketing International
-International marketing communications professional with experience covering multiple industries in the USA and Europe.
-Experience with multinational, national and local campaigns for consumer and business audiences.
-Experience in ATL, BTL, CRM, channel and product marketing.
-Proven ability to work in multicultural and matrix teams and with external suppliers in English and French.
21 contacts
2007 - 2009-Orchestrated the revamp of Hudson's European newsletter from an internal communication tool into an external communication piece used in commercial campaigns
-Managed development of client and candidate collateral, sales tools and internal communications
-Worked with Marketing Director to roll-out marketing strategy across Europe
-Managed external suppliers including printers and design agencies to ensure maximum delivery
-Collaborated with country marketing and business leaders to support their marketing and communications related needs and ensure effective buy-in, execution and implementation of marketing strategies
-Orchestrated customisation of global brand refresh for the European market
2005 - 2007-Spearheaded the development and production of internal newsletter to share SMB news and best practices across Lexmark EMEA
-Worked with Global Marketing department to develop a library of product -Partnered with agency resources to develop consumer and trade marketing materials consistent with brand strategy
-Planned, developed, and coordinated all end-user and channel marketing communications materials to promote the sale of SMB products and further the SMB business unit’s sales objectives
-Liaised with SMB Global department to share best practices, and give insight into EMEA needs and business requirements
-Collaborated with other departments to define and implement the SMB MarCom strategy at EMEA & country levels
-Managed the SMB MarCom budget: €300k
2004 - 2004-Developed and managed a sell-through reporting system used to analyse Lexmark?s inkjet European retail sales performance.
-Created country and product specific sell-through analysis presentations for senior team member review
-Coordinated European demo unit roll-out for 2004 inkjet product line
-Managed daily hardware sales and forecasting report
-Orchestrated development of European supplies promotion packaging
2002 - 2003Clients: Microsoft (Mobile Devices Division, Office XP, Encarta, .NET Platform, Visual Studio .NET, ASP.NET), Seattle Center, Seattle Monorail, Space Needle, Weber Shandwick Public Relations, King and Mockovak Lasik Centers, Preferred Lighting Inc.
-Managed millions of dollars worth of projects and completed projects on average 15% under budget for BBFM's Seattle office.
-Managed a multiple day, multiple location photo shoot for Microsoft's Mobile Devices Division resulting in a library of photography used in collateral worldwide.
-Managed integrated advertising and marketing campaigns to drive client ROI objectives
-Responsible for client relationships and project management to deliver online and offline marketing collateral, identity development and media plans
-Identified appropriate team and resources for each client's specific needs and simultaneously managed high volume projects for multiple clients
-Trained new Account Coordinators and Account Managers
2000 - 2002Client: Holland America Line
-Liaised between agency's largest client and internal agency departments
-Quickly developed understanding of the client's core business and industry practices, analysed competitive advertising activity, briefed team and created project strategy in line with core business objectives
-Managed timelines, estimates and approval procedures for assigned projects
-Supervised and participated in on-the-job training of Assistant Account Executives and Interns
-Led a consumer research project for the re-branding of DDB Seattle's largest client
1999 - 2000-Managed client relationships and performed matching of companies with international and domestic bids
-Oversaw updates of company's core database to ensure lead matching efficiency
-Trained consultants in lead matching process
1998 - 1998-Researched international and domestic trade shows for multiple industries
-Analysed client needs and created custom reports for client review
-Maintained and updated organisation?s database of current trade shows
