Garnier Christophe
Founder & Chairman, mSmart Inc. - New York City, USA
Entrepreneurial leader and decision maker with strong track record shaping and guiding organizational success in the e-commerce and new media industries.
Since 1997, been building e-commerce & m-commerce strategies for retail brands, media and entertainment companies. Specialized in setting up strategic deals related to content, distribution, user acquisition and marketing with publishers, ad networks, media networks, ad agencies and content companies. Strong track record of setting up innovative business models, marketing strategies and new product development efforts. Always focused on cost effectiveness, time to market, strong ROI & differentiation. Been involved in various projects with global responsibilities and recognized as a pioneer of the mobile entertainment space between Europe and North America .
Since 2005, been based in NYC and have been building digital businesses in the internet 3.0, mobile technology and e-commerce spaces. Been capitalizing on my expertise with startup companies between Europe, NYC and Silicon Valley to launch great companies with amazing individuals.
Investor and Advisory board Member at Dailysingle.com
Advisory Board Member at Exclusively.in
Advisory Board Member at Thecools.com
Advisory Board Member at Kinemo Inc
Specialties:
• US & EU Market Exploration & Development
• Startup Company & Corporate Development
• Content Strategy, Acquisition & Licensing
• Strategic Business Development
• Online traffic growth/User acquisition
• Capital Raising & Investor Relations
38 contactsPARENTING PRIVATE SALE SITE
Totsy is a leading private sale web-site focused on the parenting segment in the US. Mothers, fathers and other family members have access to brand-specific sales, up to 90% off, just for them and their kids, ages 0-8. Prenatal care products, baby gear, accessories, bedding, bath, children's clothing, toys, cosmetics and travel are a part of our product mix. Totsy is 100% sustainable and offsetting its entire carbon footprint by planting a tree in our Peruvian forest for each first customer purchase.
Based in New York City, Totsy is a privately held US incorporated company. Totsy received $5M is Series A funding from DFJ Gotham & Rho Ventures.
BUSINESS & TECHNOLOGY INCUBATOR
mSmart is a business incubator dedicated to supporting the growth of early-stage technology-based ventures. We provide advisory and mentoring to entrepreneurs; from business strategy, marketing strategy, execution planning and product development to HR, fund raising, consolidation strategy and international expansion.
We believe that fostering great businesses starts by having the right environment and the right team. We also believe in respecting the independence and self-reliance that motivates entrepreneurs.
We are entrepreneurs ourselves and live by those values that include risk taking, invention and the creation of wealth.
mSmart is a privately held US incorporated company.
Based in New York City, the company is solely funded by its founder and a few angel investors.
2007 - 2010GREEN HOTEL DEVELOPMENT
Wave Management Group aims to develop and operate a portfolio of Eco-Luxury properties globally including condo-hotels and private residences. We respect and celebrate local traditions traditions, support local communities and work in harmony with the environment while maintaining best-in-class luxury standards.
2004 - 2006MOBILE MARKETING & PROMOTIONS
- Defined overall strategy for the company incl. product, marketing and technology.
- Constituted inventory of 3 million opt-in users addressable for mobile marketing in North American and 5 million users across 8 countries in Europe.
- Designed and leaded the development of a new technology for the broadcast of direct marketing campaigns so mobile users could be targeted on the go: Mobile One2One.
- Attained $1.5M in sales in 18 months with advertisers and ad agencies such as: Coca Cola, MC Donald’s, Miller Beer, FoodTV, Omnicom, Ogilvy, Enpocket, Mobliss, etc...
- Raised a total of $2.8M in funding from both Angels and Venture Capital fund.
2003 - 2004MOBILE MARKETING & COMMUNITY SERVICES
- Participated in the US develoment and organization of UK-based leading mobile marketing company.
- Commercialized company technologies inlcuding platform licenses, campaign strategy, production and delivery to brands and advertising agencies.
- Clodsed deals with SMS aggregators and US carriers for SMS-C connections and premium SMS arrangements.
- Lead the strategic development & partnerships for digital content partners, inventory development and delivery mechanisms.
2000 - 2003GLOBAL SMS & MMS AGGREGATOR
- Participated in the US develoment and organization of European-based leading SMS Agregator.
- Managed all business development efforts and strategic alliances in North America. During 3 years, over 200 companies approached in US/Canada and 25 commerical deals signed incl Motorola, Warner Music Group, Sony Music, Sony Pictures, Kodak, Universal, Zingy, Oracle and Infospace.
- Took part in creation of a new global mobile marketing initiative which dramatically boosted company revenues.
1999 - 2000HARWARE AND SOFTWARE COMPANY
- Successfully launched the iTouch web site in 16 different countries and languages.( http://itouch.logitech.com/ ). New site delivering a wide range on content to Logitech's mices and keyboards users.
- Participated in the development of the affiliate strategy, user experience and user customization for the ww service.
- Closed all affiliates program deals in each country under a very agressive 12 months schedule for 8 content categories in the 16 territories.
1997 - 1999LEADING INTERACTIVE AGENCY
- Participated in launching one of the very first web agency in France. Reponsabilities included implementing co-branded pages partnerships between clients to create cross referencing traffic.
- Set up virtual contests such as Miss Internet in order to generate traffic and brand awareness around the web property of our clients.
- Sales and marketing of the agency services to new clients including brands and web properties.