Frederic Leleu
VP Sales & Marketing, Lisa LeLeu Studios! inc.
Lisa LeLeu Studios a WBEC Co. Award-Winning Strategic Solutions, Branding, Product Development & Package Design Est.1988
• 20 years of progressively responsible business experience, and a core competency in integrated marketing
• Successful track record of building profitable brands working for CPG company
• 4+ years extensive CPG New Product experience leading new product, demonstrate ability to interface with and understand Manufacturing, purchasing, Quality, R&D offering thorough understanding of manufacturing processes
• Identify and align key resources that enable achievement of the Brand's vision and fiscal year Annual Operating Plan targets.
• Brands/products/services/publishing/PR/interactive advertising and marketing campaign experience including web & development, maximizing search engine dollars, and e-commerce consulting
• Cost reduction initiatives to include product, and distribution
• Coordinates activities with agents, distributors, brokers to develop new sales, and expand existing sales
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