Frank DeMarco
Managing Partner & Founder, Outside The Box Interactive LLC
At the helm of Outside The Box Interactive, LLC, Frank brings to bear over two decades in the communications industry and a broad range of related marketing and advertising experience. He has had success both as a Creative Director and a Managing Executive.
Frank began his career at Times-Mirror Publishing and then at PW Communications, Inc. where he served as creative director of two medical monthlies; The Female Patient and Primary Cardiology.
His interests led him to found his own design studio, Flying Eye Graphics, in 1976, where he expanded into advertising, sales promotion and marketing. His clients included CBS Records, Pfizer Pharmaceuticals, United Technologies, International Paper and Ziff-Davis Publishing. At the same time he began lecturing at the AIGA and other organizations, on “The Business of the Design Profession”, and started a teaching career at Parsons School of Design and later at FIT.
In 1983 opportunities arose to work in film and multimedia at The X Group, where his responsibilities included designing, budgeting, organizing and managing large scale, multi-dimensional multimedia programs for clients such as IBM, American Express, Digital Corp. and Citicorp.
Subsequently, Frank went on to become VP, Director of Creative Services on Wall St at Donaldson, Lufkin and Jenrette and later as Senior VP, Director of Operations for Design Associates, Inc., a leading sales promotion agency.
Frank holds a Professional Degree of Fine Arts from Parsons School of Design and has studied at the New School for Social Research, SUNY Purchase, Pratt Institute’s Computer Arts Forum and Harvestworks Digital Media Arts.
Frank is currently a mentor at NYU and has judged a number of creative awards including MARCOM.
His own awards span interactive media, print advertising, packaging and marketing programs, including Best Consumer Promotion for the co-promotion he produced for Maxwell House Coffee and the Home Shopping Club.
5 contactsOutside The Box Interactive LLC, a privately held corporation is a full service marketing and design firm specializing in interactive and new media.
Our company is made up of talented designers, skillful programmers and effective management that produces highly creative, cost-effective multimedia and interactive applications for clients ranging from individuals, start-up and small companies to Fortune 100 firms. Outside The Box Interactive is not a design mill; all our work is custom to each client. We are a small, focused company that considers each project as a separate and entirely organic experience. Your product will be unique, battle-tested, and highly professional.
At the heart of all things, we are artists. Our team creates elegant designs and user interfaces that audiences find intelligent, enticing and unique. Our studio contains the latest equipment and software. But perhaps, more importantly, it contains the oldest and truest of all artistic tools: pencils, paper and a handful of creative minds.
We deliver. You get more than you pay for when you work with us. Outside The Box has a proven track record of delivering exceptional work for our clients. We take a brand’s imagery, understand its philosophy and go a long way with both. We get intrinsically involved with our clients and we’re proud of the fact that we do repeat work with them. The truest test in any business is whether your clients come back for more. Ours do.
Our Focus is achieving your goals. This requires a unique blend of artistry, technology, experience and commitment. Fueled by a passion for creative excellence, our dedicated designers, developers and programmers distinctly differentiate you from your competition. We deliver results through beautifully designed, well planned, strategically placed marketing media.
Our Skills lie in creating active experiences versus passive messages. We focus on the strengths of each particular delivery platform - whether print, web, CD/DVD, kiosk, video broadcast or desktop - to create unique solutions that meet your needs. No matter what size project - whether it's a logo, a database-driven e-commerce site, or a corporate
capabilities brochure - virtually anything in print or on the web - Outside The Box will find the solution.
Our Success comes from collaboration. We work synergistically with our clients and vendors as full partners, enhancing the agency concept. Our work is organized around outcomes, not tasks or functions.
Our Personnel is a core group that is highly motivated, multi-talented, self-directed and trustworthy. We supplement our core with dedicated in-house support staff and a pool of creative, independent talent.
OUR SERVICES
Our solutions are as diverse as our client's needs—from a corporate logo, promotional materials and website development to interactive sales presentations or product branding—but our focus is the same: to maximize the full potential of integrated marketing, combining the best in new media and traditional assets.