Eddie Ibarra

Eddie Ibarra

Marketing Consultant, Freelance, Ibarra.co
 

Currently employed at Ibarra.co

Previous: Boom Financial, T-Mobile, Casanova Pendrill, Telscape

 

Previous: Northeastern University

 

    Summary

    A strategic thinker proving his marketing and advertising management ability over the last 14+ years across a variety of complex categories. An ideal candidate for entrepreneurial minded companies that share the ambition of success through creativity and strategic thinking. Hispanic & Multicultural Marketing Brand Positioning Global Marketing Communications Creative Development Integrated Marketing Programs New Product Launches

Experiences

Marketing Consultant, Freelance

At Ibarra.co

From February 2014 to Present
* Perform duties on par to Sr. Marketing positions (client-side) and/or Sr. Account Management positions (agency side) based on client's needs focusing on: * Strategy, Planning, Marcom program development mix including but not limited to brand development, media planning (traditional & non),...
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Vice President, Marketing

At Boom Financial

From July 2009 to February 2014
* Led the marketing/advertising efforts for Boom Financial's corporate, consumer & B2B efforts * Led & drove the creation of two unique brand identities including Boom mobile wallet consumer offering and Axon's B2B enterprise mobile money solution including trademarked logos, style guides, voice of...
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Manager, Hispanic Marketing

At T-Mobile

From April 2007 to July 2009
* Primary and principle contact of the Hispanic AOR ; * Managed integrated marketing campaigns across all mediums and all organizational parties including product, research, strategic planning, Marcom, Sales, etc. * Partnered with cross-functional teams to initiate and analyze copy/ad testing,...
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Account Supervisor

At Casanova Pendrill

From December 2004 to April 2007
* Charged & selected to lead agency's flagship client, Crown Imports (Corona & Modelo lines). * Spearheaded the development of Sensodyne & Aquafresh's first dedicated, original Hispanic comm strategy establishing true insights while creatively living within global campaign formats * Account...
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Product Marketing Associate

At Telscape

From August 2002 to December 2004
* Responsible for development, execution and measurement of direct marketing programs designed to increase and create awareness, demand and generate leads for Telscape During first six months within function, reduced CPL(Cost per Lead) from $125 per customer to $75 per customer * Increased customer...
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Skills

 
  • Account Management
  • CMS management
  • Event management
  • ISP
  • Marketing
  • Radar
  • Responsible for development
  • Search Engine Optimisation
  • Show all skills (11)

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