Charlotte Han
U.S. Partnership Manager, Viadeo
Strategic business and brand builder with a track record of multi-million dollar revenue gains. Drive bottom line growth by creating compelling, customer-focused initiatives. Excel in complex and cross-cultural environments where the management of multi-channel stakeholders is critical to success.
Additional areas of expertise include:
Specialties
• Business Development
• Strategic Alliances
• Social Media Marketing
• Product and Project Management
• Product and Corporate Branding
• Channel and Consumer Marketing
• Strategic Public Relations
• Market & Competitive Analysis
186 contacts2011 - 2012Lead business development and strategic partnerships in the U.S. for the leading professional social network from Europe with 40M members worldwide.
• Lead business development and account management at Viadeo’s U.S. headquarters. Partners include: Simply Hired, Salesforce, Gigya, Klout, 3scale, Context.IO and Alcatel-Lucent
• Drive strategy and planning for Viadeo's API solutions; grow developer relations
• Responsible for identifying and prioritizing revenue opportunities (segments, industries, platforms) inclusive of project management
• Manage partnerships with Viadeo’s Chinese acquisition, Tianji, to create strategic relationships with both established U.S. internet and startup companies
• Significantly increased Viadeo and Tianji’s brand awareness in Silicon Valley by developing strategic media partnerships with SF New Tech, pariSoma, TechCrunch and TheNextWeb
2010 - 2011• Manage web-to-TV STB portfolios through complete product life cycles
• Drive the development of new website features to improve customers’ shopping experience and understanding of product benefits
• Develop, negotiate and implement partnership strategies and programs designed to drive sales of brite-View products
• Conduct market research and competitive analysis on digital media and web entertainment market
• Create and distribute digital marketing collateral, including YouTube videos
2009 - 2010• Collaborate with the global engineering, operations, and marketing teams to increase sales of “CinemaTube®” and “Air HD®”
• Developed and implemented strategy to reach specific consumer segments with relevant product offerings
• Positioned products by creating core product messaging and value propositions
2007 - 2008• Increased number of accounts from two to 20 in one year, including AVP accounts (ASUS Valued Partners; at least $100,000 of ASUS purchases per quarter), which increased from one to four, bringing in $500,000 in revenue per month
• Created strategy for channel promotions and executed related programs that optimized sales in excess of sales goals
• Led best practice training sessions attended by distributors and resellers
• Headed the “ASUS Zone” project as the Project Leader to increase ASUS brand awareness and visibility in the channel
• Won the first place in the internal Eee PC marketing campaign competition; launched ASUS social network marketing initiative in forums such as Facebook