Bret Smith

Bret Smith

Managing Principal, HiP (High-Impact-Prospecting, LLC)

Previous: Loyola University New Orleans



    Across 25+ years' experience in Global Sales, Marketing, Alliances & BizDev, I've established myself as a master of content-based audience recruitment and solution selling. I've developed considerable expertise around the harnessing of bleeding-edge best "content prospecting" practices which leverage the convergence of traditional contact data sources, social media and both outbound and inbound digital marketing. I'm a prolific blogger around subjects in my core competency and author compelling content for Harvard Business Review, BtoB Magazine, CRM, TLM, BrightTALK and more. I'm a requested conference speaker and a staple of the 20-city-a-year Rising Media Series. Meet me in 2014 @ Affiliate Summit, MarketingSherpa's Email Summit, eMetrics Summit, Internet World and other events. With over 6,900 1st-degree connections on LinkedIn, I'm also an active member in the The Chartered Institute of Marketing, the Business Marketing Association, eMarketing Association Network, the Sales Lead Management Association, the B2B Lead Roundtable, Adobe Industry Leaders & Innovators, the United Way, the Capital Region YMCA and the Rensselaer County (NY) Chamber of Commerce. I've been Email and Social Media Strategist for a senatorial candidate of a major U.S. political party. On 9/30/2013, HiP acquired the remaining shares of Thought Leadership Marketing.


Managing Principal

At HiP (High-Impact-Prospecting, LLC)

From April 2009 to Present
HiP (High-Impact-Prospecting) is a New York-based agency providing agile, single-vendor and high-outcome B2B digital marketing and lead generation services for technology-centric clients. Our key differentiators include our own email service platform, a 65+ million-strong B2B contact database, and a...
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  • Adobe
  • Avaya switches
  • B2B Marketing
  • Content Development
  • Content management
  • Content marketing
  • Content strategy
  • Content Writing
  • Show all skills (38)

Langues parlées

  • French
  • English

Centres d'intérêt

  • 1:1 Lead Generation
  • B2B Contact Data and Data Services
  • B2B Content Syndication
  • B2B Social and Media Engagement
  • Branded eNewsletters
  • Client Dashboards and Marketing Portals
  • Digital Press
  • Direct Mail
  • Marketing Automation
  • Prospecting
  • Specialties: Content-Based Outbound/Inbound Marketing & Lead Nurture
  • Stock & Custom Photography
  • Trade Event ROI Enhancing Content Creation
  • WebVideo
  • audience recruitment
  • business deals
  • demand generation
  • e-prospecting
  • email marketing
  • expertise requests
  • lead generation
  • leadership skills and training
  • list broker
  • list development
  • list renting
  • qualified leads
  • reference requests
  • revenue generation
  • sales management
  • sales prospecting
  • social media engagement marketing
  • strategic planning
  • target marketing
  • v-prospecting
  • webinars