Blandine Le Gall

- Consultant for French clients expanding to the US: product lines, pricing, customer relations
- Recommend strategic plans from Store openings to Distribution channels for French brands
- Perform market researches on innovation, merchandising and consumer trends
- Hire, train and manage 1 full time employee and 3 local correspondents in the US
- Organize French Pavilions on various International Trade Shows
- Conduct interviews and plan meetings with industry experts for clients
- Create prospect lists and company profiles using professional databases (Hoovers, D&B)

- Planned and executed the general promotion of the brand (+12% for sales fiscal year 2007/2006)
- Managed the brand budget and calendar of activities
- Analyzed sales evolution (trends, types of accounts, recommendations)
- Identified the market opportunities for the brand
- Organized promotional events and tastings (hiring staff and ordering all promotional material)
- Educated the professionals (restaurants, bars and liquor stores) and final consumers about the brand

- Improved global impressions of French food and beverage (+22% in wine and spirits sales 2006/2005)
- Organized wine tastings for professionals and journalists (relations with providers, coordination and reports)
- Wrote press and promotional material (proofreading press releases, invitations, information sheets, tasting notes)
- Researched and analyzed the coverage of food and health problems in the USA for a monthly report
- Supervised temp staff / intern for the preparation and execution of events

- Conducted market studies of the Canadian food and wine market
- Analyzed and recommended Canadian agri-food market opportunities (+2.5% with 650 Million CAD 2005/2004)
- Provided economic and legal information about agri-food industries to French exporters
- Developed a newsletter about the Canadian agriculture politics: Flash Agri ALENA
- Co-represented French ministries in meetings with the Canadian authorities

- Conducted market studies of the American wine market (analyzing data from AC Nielsen, Impact among others)
- Led the North American direct marketing for an international exhibition: Vinexpo 2003
- Organized tastings, press lunches and conferences
- Wrote and edited newsletters, press releases, analyzed the media coverage of the boycott of French products