Benoit Duverneuil
Online Marketing & Ecommerce Specialist, Web entrepreneur, co-founder of Code.Me
Online Marketing & Ecommerce Specialist, Web entrepreneur, co-founder of Code.Me, Web Analyst at NCL
• Managed numerous projects totaling over $ 35 million.
• Background in business development, e-commerce, online marketing and social media, data analysis and strategy development.
• Experienced in all aspects of marketing strategy and online branding.
• Driven worker with a passion for Internet and a diverse international background.
• Expert in SEO and SEM, online advertising, data analysis (including eye-tracking) and metrics.
• Well-organized but flexible problem solver who enjoys being challenged.
• Especially adept at increasing profitability without negatively impacting the organization.
• Strong communication and interpersonal skills,
• Skilled in building effective teams to maximize results,
• Proven ability to train, motivate, and supervise staff.
• Solid reputation of high core values, integrity, and strong work ethic.
• Solid reputation of high core values, integrity, and strong work ethic.
500 contacts• Co-Managed a large portfolio of Premium Dot Me domain names.
• Developed startups, business models and key partnerships.
• Created and developed Interactive agency with a global presence.
• Developed client reporting environments and analyzed web site data. Completed assessments of online marketing and social media strategies. Developed recommendations for online marketing initiatives and led the search optimization / search marketing efforts for both company and clients.
• Maximized the online presence of existing websites and created a unique online customer experience with social media.
• Transformed the organization into an international interactive agency, and joined the Board of Directors.
• Analyzed web traffic measurements that provided insight on overall site traffic & behavior, product click-thru & conversion, promotional campaigns, email, and other key e-commerce channel assets.
• Developed reporting strategy that proactively addressed vital business intelligence needs.
• Developed executive level scoreboards using tools like Google Analytics, Omniture, Hitwise, Oracle Hyperion....
• Adjusted future plans by locating underperforming areas with poor traffic/conversion.
• Partnered with internal and external clients to develop, manage and optimize web analytics and social media measurement strategies, projects and best practices aimed at increasing ROI.
• Defined, monitored and analyzed KPIs to measure website, paid marketing and social media campaign performance. Mapped KPIs and supporting metrics to business goals.
• Performed multi-channel analysis for Online Business Unit teams using demographics, retention, segmentation and transactional data.
• Regularly collaborated with site developers, promotions, marketing, operations, and product managers on projects regarding Omniture tags and tracking.
• Evangelized the use of web analytics throughout the company and trained multiple business units.
• Created reports and meaningful analysis that helped identify irregularities, opportunities for improved sales, SEM/SEO, and Multichannel strategies.
• Translated SEO website assessments and recommendations into technical requirements. Worked with development and content team to implement enhancements / modifications.
• Used data and behavioral analysis to help improve existing web site usability and more effective UI development.
• Developed and internal system of data distribution that promoted better utilization of analytics in decision-making.
• Business manager responsible for implementation and customization of Omniture products.
• Started own business providing strategic and technical consulting to start-up companies, governmental agencies, universities and schools, small businesses and Fortune 500 companies.
• Created marketing strategies with interactive technologies and innovative 2.0 tools.
• Developed and maintained online marketing campaigns for high-profile clients.
• Maximized the online presence of existing websites and created innovated online customer experience.
• Delivered superior returns to small and middle market companies that were missing opportunities by not using e-commerce as a sales and marketing channel.
• Offered trainings in e-business and Web analytics for Web design schools and retail companies.
• Exhibited strong interpersonal skills and consulting abilities with clients.
• Global management consulting program.
• Created organizational and management tools with interactive technologies for various clients.
2001 - 2006• Launched and managed a Technology Cluster (startups + incubator + university + institutions + private fund) dedicated to Web Design and e-Commerce.
• Provided strategic consulting services to hundreds of startup companies (business plans, strategic partnerships, branding, marketing and sales).
• Managed the development and strategy of several websites and improved lead generation.
• Initiator of the International Web Design Festival, the largest event dedicated to online user experience, Web UI and usability.
• Developed a Web-Analytics department supporting collaborations between companies and laboratories using eye-tracking and data analysis solutions.
• Planned, managed and facilitated a Regional Information Network. A management peer group for 45 non-profit organizations sharing best practices.
• Coordinated European and Governmental Programs on the territory.
2000 - 2006• Transformed a hobby into a business by launching an import trading startup to supply handmade ‘fair trade’ products (from 52 countries) into the European market.
• Managed website development and vendor integration. Partnered with business units to define pricing logic, supply chain, customer service process, marketing and sales.
• Proactively developed business cases for the purchase of new tools/updates to the CMS applications.
• Worked with Web Analytics to maximize performance of marketing initiatives, tracked KPIs, built customer profiles, optimized SEM budget…
• Managed business requirements, project plans, and issue resolutions.
• Entrepreneurial Thinker - provided top-notch customer service to forge and enhance long-term customer partnerships.
1998 - 2001• Planned, managed and facilitated Manager Information Network. A management peer group for 45 nonprofit organizations (600 volunteers) sharing best practices.
• Served as consultant to non-profit organizations to resolve coordination and logistical problems.
• Managed the organization of international cultural conferences.
• Responsible for media planning, sponsor solicitation, and writing copy for the brochure, invitations, programs, and print media advertisements.