Bennet Bayer

Defining the go-to-market startegies, vendor relationships, programs and methodologies for Unified Communications, Collaboration and Mobile. Solutions extending out throughout the touch points of the organization and fostering true one-to-one relationships with their customers.

Avnet is one of the largest technology distributors in the world with over 7,000 partner VAR's and system integrators.

International interim executive management, strategic marketing and emerging technology implementation projects driving positive operating performance and guidance utilizing problem-solving skills and subject matter domain expertise combined with an understanding of technology application.

During this time also led the 2003 start-up, global launch and 2008 liquidity of RoamAbout Mobile ($11.8m), a unique MVNO portal providing International mobile roaming and mobile VAS applications.

Achievements: Projects/Revenue increase ($2 to $500), teams of 1 to 1,170; managed outsourced off-shore project resources in India, Sweden, US, Czech Republic and Russia.

Tenure Overview:
* Square/BRAC (SIL): President & CEO. Turnaround of non-operational start-up CDMA operator in Bangladesh, to market and profitability; then transitioned to WiMAX via a $250m JV with Reliance Globalcom in 6-months. Designed & implemented business re-organization, budgets, Go-2-market strategy, VAS, CDMA & PON/GPON network, and B/OSS. Deals with Huawei, NEC and Cisco.
* RoamAbout Mobile: President; $0 to $5.4m annual rev. Global SIP-based VoIP MVNO network (distribution in 39-countries), custom Linux-soft switch, B/OSS (w/CRM), integrated web portal, UC, messaging, WiFi, m-Commerce, various PPU VAS community content with ad-wrappers and games.
* Verizon: strategic launch & customer care 2.0 methodologies for MediaFLO (mobile TV).
* Obingo, SE: $26m first six-month, 0 to 28,451 users - strategic global launch of ?The Astonishing Tribe? a mobile VAS developer studio & sandbox. Leveraged past mobile operator relationships for content deals.
* Afghan Wireless, President, $22m new sales in 4 months, designed new $103m Siemens GSM network with WiFi, RFID, MW & satellite for national GSM operator. New B/OSS, operational methodologies and negotiated Afghan government ownership out of the business.
* IBM: Contracted leader of $500m tier-one carrier OSS/BSS redesign project in Australia; extensive CRM & Knowledge Management integrations (ITIL, ISO, eTOM, NGOSS compliant with convergeced network solutions).
* Humanizing Technologies: CMO, strategic repositioning (revenue $0 to $4m in 6-months) for software/SaaS business; Web 2.0 dashboard mash-up?s, mobile widget engine and semantic Concept Search tools. Led deals with Microsoft, Dow Jones and other large content owners.
* Community Connect: designed of operational/business support systems for large social network portals (Black Planet, Asian Avenue, MiGente) with large 1-to-1 market analytic systems.
* Auriq Systems, President, strategic positioning and technical focus of SQL RDBMS content delivery for online social networks (PHP, .NET) & dynamic bandwidth allocation metric reporting. Turnaround EBITA to positive.

Defined global wireless strategies developing new repeatable revenue streams. Responsible for the global messaging business, legacy mobile VAS software projects, outsourcing and infrastructure projects. Launched mobile applications as turn-key solutions and in hosted ASP model. Key closing negotiator for JV, M&A activity and major sales opportunities with operators (BT, FT, Vodafone, Cingular), banks, governments and airline clients (UA, BA).

Achievement: $161m to $389m (w/P&L); grew team of 3 to 356, added global market overlay of 240 and outsourced project resources of 1,200 in NZ, India and Sweden.

Tenure Overview:
* Built & launched 73 new wireless VAS software applications and infrastructure generating $106.7m new revenue. Segments: Enterprise (SFA, ERP, SCM, legacy Apps mobilization), Mobile-Commerce (banking, payments), Lifestyle (games, etc.) and Infrastructure (security, WiFi, NFC, FMC, RDID & portals) – ISO-9001 quality policies & procedures. Solutions sold to global operators and VMNO’s (Virgin Mobile).
* Established/Operations global wireless ASP (6-million users) as part of JV with Microsoft and Ericsson (MOSO). Developed integrated OSS/BSS system with transaction processing engine handling over 10 million micro-payment transactions/day including content delivery. $27.1m in new revenue.
* Managed custom software projects; speech recognition systems (OEM for Microsoft); video mail (3GPP), 3G system testing and Multimedia Message Service (MMS) for PTT clients. Infrastructure included development of portals (including launch/support of Microsoft ICSA and MIS) and RFID tagging of baggage for airlines.

Turnaround and re-launch converged voice/data services. Global responsibility for Next-Gen integrated packet telephony (VoIP) providing global reach for most PTT’s in the world; includes: IXC voice, International bandwidth arbitrage (London Carrier Ring), pan-European Call Center business (2,500 seats), audio/media/video conferencing and wireless backhaul services. Additionally, managed global network operations and services development including SLA’s and application monitoring.

Achievement: $12m to $368m (w/P&L); grew team of 23 to 269 plus sales overlay of 1,300 in global teams serving 120,000+ reps of tier-one carrier partners & alternative distribution channels.

Tenure Overview:
* Conceived, developed and introduced “Inter@Xion” a Next-Gen CO VoIP solution; $12m to $163m business with unique global fixed pricing scheme based on country of origination.
* Led Due Diligence in $780m acquisition of AT&T Unisource Comm. Services (AUCS); large network rationalization and post-acquistion full P&L for pan-European managed network services (55% of pan-European data) and IXC voice business.
* Developed & launched 8 new global services along with a large (19-million user) custom OSS/BSS; ran 73-node global network, operations and 40 data centers. ATM, FR, xDSL and FDDI access technology.
* Implemented Data RAS and International wireless roaming transport/termination strategies and business.

Positions: Managing Director, Advanced Comm. Products Div. / Director, Product Marketing / Product Manager / RBOC Account Sales

Career path advancement; extensive new product/business development of advanced communications CPE. Channel/Business Development for CPE to both retail and enterprise. Product development, chipset and codec development; global market strategies (B2B/B2C), launch & lifecycle mgt. Clients: telecom supply, operators & large national retailers.

Achievement: $1.74B new revenue with $52m P&L; Teams to 75+.

Tenure Overview:
* 27 new products include: cell phones, TAD, wireless phones, KSU-less, 900MHz WiFi, digital camera, video conferencing, low earth satellite text msg sys, military RF, internet appliances, VoIP terminals.
* OEM production in 4 Pac-rim locations with extensive global business development activity.
* Extensive new channel development with Voice/Data VAR (AllTel, Anixter, Greybar, NEC, GTE & Mitel dealers) and SOHO Retailers (Office Depot, Office Max).