BENEDICTE DACHAUD
Account Director, Duke Razorfish (Publicis group)
full profile on
http://www.linkedin.com/in/benedictedachaud
Skills:
• Account management
• Business development
• Consulting
• Negotiation and closing deals
• Mitigate risks
• Campaign analysis & optimization
• European and US markets
- Manage projects across all Vanksen US digital clients including Disney Parks, COTY, AAA, WT Direct and expand the wallet share of existing account portfolio
- Create and present comprehensive project proposals including budgeting, planning, presentation decks & scope of work
- Manage entire cross-media projects including website creation, social networks management, viral campaigns ...
- Prepare and manage online and offline media plans (including CPC ads, social media community management)
- Assist brands in creating innovative online and offline communication concepts
- Assist the new business dept. in compiling target demographic data & case studies for pitches
2009 - 2010- Managed and developed key accounts, increasing wallet share and new client acquisition
- Met with clients, analyzed their needs, adapted strategies and sold them to clients
- Researched new business leads and pitched new business targets
- Defined internal strategies, processes and pricing structures to reach annual objectives
- Developed business opportunities at national and international levels across Vanksen offices (Switzerland, France, US and Russia)
- Ensured international campaign quality and profitability
- Prepared quotes, commercial proposals and strategic recommendations
- Managed accounts : Fanta, Pfizer, Bvlgari, Citröen Switzerland, Roxy, Bic, PWC, ArcelorMittal, and many others
2007 - 2009- Managed all digital projects for ArcelorMittal & Disney Parks
- Created and met project deadlines, created estimates, managed workflows and deliverables
- Acted as a liaison between account and creative teams to successfully complete projects
- Managed website builds, flash & rich banner production & all other digital initiatives
- Served as contact for vendors & sites to coordinate projects, creative placements & payment
- Managed digital projects for Pfizer, Citröen Switzerland, Roxy, Bic, PWC, Chanel, ArcelorMittal, GrandOptical and many others
- Managed integrated campaigns that tied in online, offline, street marketing,
2005 - 2007- FRAN Team: Member of adjustments team handling American clients & hedge funds
- Ensured quality control, provided timely customer service, solved issues
- Contributed to process improvement and the implementation of new tools
- As sales representative, organized an advertising campaign
2003 - 2004- Provided creative consulting and event planning for advertising campaigns
- Wrote and produced news bulletins and information updates
- Generated strategic proposals for in-house communications
- Worked with various publications to coordinate the insertion of advertisements
- Worked with outside vendors to coordinate printing of collateral materials
- Worked with photographers to negotiate pricing and specifications for photo