Axel Dumont
Managing Partner, Mediaedge:cia New York
Transferred from Paris to New-York in January 2009 primarily to lead the Monster account globally, I consider myself a multimedia generalist and International specialist. My experience on Monster has enabled me to coordinate a worldwide business and efficiently manage true integrated solutions. Fixing service deliveries and client satisfaction is a strength of mine, both at an international and local level. Leading the Chanel media business for the US market, my role has been to drive engagement with consumers through innovative and never been done solutions to sustain the growth of the brand. My knowledge and vast relationship network has helped bring together expertise and competencies to deliver against the strategic and business goals assigned by my clients.
141 contactsMediaedge:cia is the first global communications planning and implementation agency.
We get consumers actively engaged with our clients' brands, leading to higher relevant awareness, stronger relationships and increased sales.
Our services include communications planning, consumer insight and ROI, media planning and buying, interaction (digital, direct, search, analytics), retail consultancy, sponsorship, branded content and entertainment marketing.
Our 4,000 highly talented and motivated people work with local, regional and global clients from our 220 offices in 76 countries.
Mediaedge:cia is a founding partner of GroupM, WPP's media investment management group.
Clients : Chanel US, Campbell's International, Activision International
Objectives my this role:
. Management of billing, income and profitability
. Development & supervision of local and international communication strategies in order to actively engage consumers with Monster brand
. Implementation of dedicated strategic framework process and its supporting products and tools
. Training and development of teams
. Developing and maintaining relationships of trust and respect at most senior client level
Key Responsibility to Client :
. Actively seeking innovative and engaging communications solutions
. Supervising implementation via teams and the global network
. Overseeing the quality of briefing to, and response from, our local offices
. Sharing learning and ideas around the network
. Promoting the latest offerings and developments from MEC and WPP
. Ensure client profitability, supervision of budget control, accurate reporting of hours spent by your team
2006 - 2008Clients : Monster Europe & Danone
2005 - 2006Clients : Johnson & Johnson, Goupe Chantelle, SCJohnson, Fidelity International
. In charge of drawing local media strategy
. Responsible of the quality and performances delivered to the clients
. In charge of client profitability
. Member of Initiative board
2003 - 2005. Creation of the activity inside MediaCom Paris in 2003
. Implementation of the agency international positionnning
. Newbusiness startegy implementation (prospect database, target definition, …)
. Worked on all international pitches and international marketing aspects
Accounts won : Time Warner, Masterfood (Planning), Shell, Electronic Arts, Autosur, Deutsche Bank, Pago, Tourism Board Australia / Scotland / India, Veritas, Network Associates, Zapf Creation
2000 - 2005. In charge of drawing local media strategy
. Responsible of the quality and performances delivered to the clients
. In charge of client profitability
Clients : Audi, SEAT, Shell, Autosur, Bahlsen, St Michel, Escada, Tourism Board Australia / Scotland / India, Veritas Software, SAS, Scotch Brite, Post It, Scotch, Grohe, Megabloks, Plastwood, Zapf Creation
