Andrew Johann O'Connell
Principal, Regal Events Publicity
“Regal Events Publicity is Luxurious Publicity: Elegant in a way that involves great expense: self-indulgent or sensuous pleasure: "a luxurious wallow in the finest". Topics featuring only the very highest order and status available in the world today, Whispers of Sport Cars & Exotics, Timepieces & Horology, Dining & Gastronomy, Getaways & Experiences, Style & Grooming, Luxury Tech, Global Affairs, Real Estate & Furnishings, Aviation, Art & Culture, Yachting & Nautical Activities, Women's Interest, Global Financeand, Modern & Classic Art. Simply, the essential guide for the modern connoisseur.”
Curated by Andrew Johann O'Connell
Mission
We provide our clients with effective counsel and innovative strategies that help them shape public opinion and influence the decision-making process.
To be successful in Brand Management requires the right blend of traditional strategic planning and flawless implementation, coupled with new media savvy.
We engage, activate and influence decision makers and other key target audiences to accomplish your mission.
My affiliations & Associations: ABC, PRSA, ISES, EPPS, MPI.
International Association of Protocol Consultants & Officers
Principal, Public Relations & Entertainment Publicity
Regal Events Publicity
Events Services industry
March 2004 – Present
Extensive experience in all facets of Special Event(s) Development and Show Production, specializing in Public Relations and Community Affairs. 14 years of maximizing ROI for Nonprofit, Social, Political and Corporate sectors, utilizing effective marketing and branding management; media planning, promotion and publicity, complimented with 6 years of technical production and talent negotiation & recruitment.
Director of Corporate Events
American Heart Association
Nonprofit; 1001-5000 employees; Health, Wellness industry
2004 – 2007 (3 years)
Developed and implemented marketing plan and budgets for Heart Ball 2004 & 2005. Recruited and managed all event committees from LA’s Top Fortune 500 and Hospitals.Renewed past Corporate and Foundation Sponsors, cultivated new donors resulting in a 200% increase from 2004 in Net Profit. Solicited in-kind donations for Presenting Auction, Wine, Production, Floral Design and Gift Bag Sponsors: saving $82K in direct expenses. Created “Heart Ball Reception” for top Corporate and Auction Patrons with invitations to new and potential Sponsors for Heart Ball Branding: Venue hosted entire Reception at $12K.
Non Profit & Political Affairs Event Account Manager
Rix Bradford Associates
Events Services industry
October 1999 – May 2003 (3 years 8 months) Los Angeles
Coordinate all phases of assigned events; set-ups, move-ins and outs; arrange with subcontractors: decorating companies, electrical staff, A/V and food and beverage to ensure success of event. Prepare Sponsorship collateral to include solicitation; Event rundown schedules, detailed day-of event timelines for Production. Generate event summary documents including all final billing and other reports as required.
