Amy Hrnciar

Amy Hrnciar

Amy Hrnciar
 

Previous: University Of Michigan

 

    Summary

    New York professional Amy Hrnciar, who currently heads online marketing efforts at The French Culinary Institute, Inc., leverages more than six years of experience in producing actionable marketing content for a variety of media formats. Generating copy for marketing programs, Amy Hrnciar releases blasts for 10 to 15 HTML e-mail campaigns every month that are specially designed to effectively reach target audiences. Amy Hrnciar also provides art direction and production management for websites and frequently generates new pages that are rich in media content, featuring slideshows and videos. Amy Hrnciar joined The French Culinary Institute, Inc. after serving with Allianz Global Investors LLC, for which she operated as the E-Marketing Editor. Directing the content and production activities of several websites and applications, she led a subscription-based e-mail marketing program; published Web content with database systems, HTML, and CMS; and edited videos using both Apple and PC software. Amy Hrnciar reported on the efficiency of various programs and performed analysis of marketing campaigns and site traffic, as well. Prior to her position with Allianz Global Investors LLC, Amy Hrnciar functioned as a Marketing Coordinator for Sotheby’s International Realty Affiliates LLC. Responsible for adhering to a $400,000 budget, she forecasted expenses and planned marketing campaigns accordingly. She collaborated closely with clients, agents, writers, and designers to develop and implement marketing strategies; scheduled and coordinated ad placement in marketing materials; and wrote, proofread, and edited copy intended for print or Web publication. In the face of budget cutbacks, Amy Hrnciar ensured her marketing programs continued to operate with high quality. Possessing a Bachelor of Science in Business Administration with a concentration in Marketing, Amy Hrnciar graduated magna cum laude from Sacred Heart University. She also earned membership to Delta Mu Delta, an International Honor Society in Business. Specialties: Website Developer

Experiences

 

University Of Michigan, Ann Arbor

BS Business/Marketing, College of Literature, Science, and the Arts

From 2002 to 2004

Skills

 
  • Business
  • Business development
  • Editor
  • Journalist
  • Management
  • Manager
  • Marketing
  • Marketing online
  • Show all skills (13)

Centres d'intérêt

 
  • Food & Wine
  • Online Marketing
  • Reading
  • Sports Management
  • Writing