Alice Vu
Communications Manager
Multidisciplinary communications professional with strong interpersonal and organizational skills and a keen ability to manage challenges and responsibilities in a global environment. 4 years Silicon Valley experience, bilingual English and French.
24 contacts• Event planning: content development and logistics management for large-scale and strategic internal events
• Manages communications projects which include scope, schedule, and budget, with a heavy emphasis on meeting aggressive dates while working across multiple functions and organizations
• Drive adoption of new internal repository modeled from social media within the firewall. Provide guidance on effective info storage practices, structure, and expectations regarding use
2010 - 2011• Developed marcom strategy for enterprise/mid-market data center solutions, including execution for US market. Worked collaboratively with teams from Latin America, Europe, and Asia.
• Collaborated on social media initiatives, using web SEO, reader sweepstakes and leveraged traditional media to grow Facebook and Twitter communities, and to drive traffic to Cisco Data Center blogs.
• As project lead, grew external Quarterly Newsletter from 22,000 to 32,000 subscribers in 6 months. Managed editorial calendar, design vendor and tech writer; updated web page and ran promotions.
• Provided live and virtual events support. Responsibilities: content call, booth design, social media, metrics report, content management for internal and external microsites.
• Worked closely with stakeholders and agencies to support awareness and demand generation programs, and product launches ad campaigns. Responsibilities: online and publications media buys, advertising.
2008 - 2010• Design Vendor management: managed new vendor onboard process, assigned design projects, followed-up with product owners, ensured accuracy of Purchase Orders and invoicing.
• Project coordinator: ensured that the branding assets are used correctly by Cisco employees, agencies, partners and resellers. Set up trainings. Submitted creative package to design competitions. Won ReBrand (2009) and ADDY (2009) awards.
• Photography team: managed $40K photography budget per quarter. Scheduled photo shoots, managed vendor, ran internal casting calls saving $25K per quarter by using Cisco employees volunteers vs. paid models.
2007 - 2008Chromatography and Extraction Systems
• Editing: data-base management using EXCEL, XML, and HTML. Contributed to the products and solutions catalog.