Ajit Sivadasan

Ajit Sivadasan

Vice-President and General Manager, lenovo.com, sales (eCommerce), marketing and technology, Lenovo Corporation

Danville, United States

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His background

  • Today
    March 2006

    Vice-President and General Manager, lenovo.com, sales (eCommerce), marketing and technology

    Lenovo Corporation

    Member of the coveted Global Leadership Team (GLT) within Lenovo and responsible for transforming Lenovo into a global PC powerhouse after its IBM PC division acquisition, specifically through contributions in the web based sales and marketing areas. Owner of lenovo.com from a sales and marketing standpoint. Drive hyper growth and profitability through eCommerce and direct sales and marketing in SMB and consumer markets. Manage a portfolio of 10 countries globally with sales in excess of 0M. Responsible for driving the vision and strategy around web and phone based customer experience working closely with cross functional teams in Marketing, Support, IT and regional geographies. Own technology related roadmaps, platform improvements and long term investments. Manage web marketing as it relates to eCommerce from Search Engine Marketing and Optimization, advanced customer segmentation based acquisition strategies, email and direct marketing techniques to web based display advertising and retargeting concepts. Manage customer service indexes (CSAT/NPS) and platform globally across all direct markets and drive constant process improvements to influence customer experience
  • Today
    January 2006
    October 2000

    Executive Producer


    Led significant transformation to rebuild Gateway from a direct marketeer to a retail entity as head of gateway.com
  • Today
    October 2000
    June 1999

    Senior Consultant

    +5000 employees

    Management consultant in the middle market <B) dealing with issues in Manufacturing, eCommerce, Operations and People Management. Developed custom solutions for a diverse range of customers in the Direct Marketing, High Tech Manufacturing, Software Development and other traditional manufacturing companies.
  • Claremont Graduate University

    Strategy, Finance
  • Northern Illinois University

    Industrial Management -
  • Today
    January 1995
    January 1993

    Industrial Engineer

    Zamil Steel

    Leading pre-engineered buildings manufacturer in the Middle East. Experience here involved increasing manufacturing throughput by 250%+ in 2 years and working on some pioneering shop automation projects.
  • Today
    June 1993
    June 1991

    Business Analyst

    +5000 employees

  • University of Kerala

    Industrial Engineering -
    Graduated second in University Awarded the 'top student' award for outstanding accomplishment in academics and extracurricular activities

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About him

With extensive experience in the business and strategic development spheres, Ajit Sivadasan holds responsibilities as Vice President and General Manager with the- Lenovo Corporation. Working from the Global firm’s U.S. headquarters in Morrisville, North Carolina, Ajit Sivadasan manages Lenovo.com Sales and Marketing initiatives focused on end to end customer experience.

Mr. Sivadasan’s endeavors include continuous improvement of website usability, visual appeal, and content relevance. His team based in over 10 countries engages with key stakeholders in integrating major marketing campaigns and site-branding approaches. His accomplishments include building a world class web presence for Lenovo and in his previous stint, for Gateway. Driving cost savings realized by winding down previous contract commitments and legacy applications in some cases and rebuilding ground up in some others. In the past two years, he has also established new direct markets in EMEA countries such as Germany, France, the United Kingdom and Latin American countries of Mexico, and Brazil.

Prior to accepting his current role, Ajit Sivadasan served for six years as Executive Producer with Gateway, Inc. Based in Irvine, California, where he managed a team of 45 product managers, developers, designers, producers, and data analysts in the development and execution of a long-term e-commerce strategy. By introducing a Linux platform, Mr. Sivadasan reduced the total number of Gateway website pages by more than one-third and significantly improved the customer experience. As a result, site dwell times rose by more than 200 percent over a one-year period.

Mr. Sivadasan earned his Master of Science in Industrial Management at Northern Illinois University and completed his Master of Business Administration at Claremont Graduate University. Ajit Sivadasan regularly participates in international conferences. He recently presented on “Managing Complexity in the Digital Economy” at 2011’s ADTECH Singapore event.