Ajit Sivadasan

Ajit Sivadasan

Vice-President and General Manager, lenovo.com, sales (eCommerce), marketing and technology, Lenovo Corporation

Currently employed at Lenovo Corporation

Previous: Gateway, Deloitte and Touche, Zamil Steel , Ashok Leyland


Previous: Claremont Graduate University, Northern Illinois University, University Of Kerala



    With extensive experience in the business and strategic development spheres, Ajit Sivadasan holds responsibilities as Vice President and General Manager with the- Lenovo Corporation. Working from the Global firm’s U.S. headquarters in Morrisville, North Carolina, Ajit Sivadasan manages Lenovo.com Sales and Marketing initiatives focused on end to end customer experience. Mr. Sivadasan’s endeavors include continuous improvement of website usability, visual appeal, and content relevance. His team based in over 10 countries engages with key stakeholders in integrating major marketing campaigns and site-branding approaches. His accomplishments include building a world class web presence for Lenovo and in his previous stint, for Gateway. Driving cost savings realized by winding down previous contract commitments and legacy applications in some cases and rebuilding ground up in some others. In the past two years, he has also established new direct markets in EMEA countries such as Germany, France, the United Kingdom and Latin American countries of Mexico, and Brazil. Prior to accepting his current role, Ajit Sivadasan served for six years as Executive Producer with Gateway, Inc. Based in Irvine, California, where he managed a team of 45 product managers, developers, designers, producers, and data analysts in the development and execution of a long-term e-commerce strategy. By introducing a Linux platform, Mr. Sivadasan reduced the total number of Gateway website pages by more than one-third and significantly improved the customer experience. As a result, site dwell times rose by more than 200 percent over a one-year period. Mr. Sivadasan earned his Master of Science in Industrial Management at Northern Illinois University and completed his Master of Business Administration at Claremont Graduate University. Ajit Sivadasan regularly participates in international conferences. He recently presented on “Managing Complexity in the Digital Economy” at 2011’s ADTECH Singapore event.



Vice-President and General Manager, lenovo.com, sales (eCommerce), marketing and technology

At Lenovo Corporation

From March 2006 to Present
Member of the coveted Global Leadership Team (GLT) within Lenovo and responsible for transforming Lenovo into a global PC powerhouse after its IBM PC division acquisition, specifically through contributions in the web based sales and marketing areas. Owner of lenovo.com from a sales and marketing...
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Executive Producer

At Gateway

From October 2000 to January 2006
Led significant transformation to rebuild Gateway from a direct marketeer to a retail entity as head of gateway.com

Senior Consultant

At Deloitte and Touche

From June 1999 to October 2000
Management consultant in the middle market <B) dealing with issues in Manufacturing, eCommerce, Operations and People Management. Developed custom solutions for a diverse range of customers in the Direct Marketing, High Tech Manufacturing, Software Development and other traditional manufacturing...
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Industrial Engineer

At Zamil Steel

From January 1993 to January 1995
Leading pre-engineered buildings manufacturer in the Middle East. Experience here involved increasing manufacturing throughput by 250%+ in 2 years and working on some pioneering shop automation projects.

University Of Kerala, Trivandrum

BS, University of Kerala

From January 1987 to January 1991
Industrial Engineering - Graduated second in University Awarded the 'top student' award for outstanding accomplishment in academics and extracurricular activities